WEB-BASED TARGETED ADVERTISING IN A BRICK-AND-MORTAR RETAIL ESTABLISHMENT USING ONLINE CUSTOMER INFORMATION
First Claim
1. A computer-implemented system that facilitates presentation of targeted advertisements to an individual, comprising:
- a sensor component of a brick-and-mortar store that senses local customer information about a customer moving throughout the store;
a customer component that receives web-based customer information and the local customer information, analyzes the local and web-based customer information, and generates a profile about the customer based thereon; and
an advertisement component that facilitates dynamic presentation of a targeted advertisement to the customer as a function of the profile.
2 Assignments
0 Petitions
Accused Products
Abstract
Architecture for presenting advertisements in realtime in retail establishments. A sensor component includes sensors for collecting information about a customer or group of customers as they move through the store. The sensors can include capability for image processing, audio processing, light sensing, velocity sensing, direction sensing, proximity sensing, face recognition, pose recognition, transaction recognition, and biometric sensing, for example. A customer component analyzes the information and generates a profile about the customer. Advertisements are selected for presentation that target the customers as they walk in proximity of a presentation system of the store. An advertisement component facilitates dynamic presentation of a targeted advertisement to the individual as a function of the profile. The customer component can infer information during analysis using machine learning and reasoning.
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Citations
20 Claims
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1. A computer-implemented system that facilitates presentation of targeted advertisements to an individual, comprising:
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a sensor component of a brick-and-mortar store that senses local customer information about a customer moving throughout the store; a customer component that receives web-based customer information and the local customer information, analyzes the local and web-based customer information, and generates a profile about the customer based thereon; and an advertisement component that facilitates dynamic presentation of a targeted advertisement to the customer as a function of the profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method of advertising content to customers of a retail establishment, comprising:
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sensing local customer information about a customer of a brick-and-mortar retail establishment; accessing web-based customer information of the customer; generating a customer profile based on inferences about the local and web-based customer information; receiving a web-based advertisement based on the customer profile; and displaying the advertisement to the customer via a presentation system when the customer is proximate thereto. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer-executable system, comprising:
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computer-implemented means for sensing local customer information about a customer of a brick-and-mortar store; computer-implemented means for accessing web-based customer information of the customer; computer-implemented means for making inferences about at least one of the local customer information and web-based customer information; computer-implemented means for generating a customer profile based on the inferences; computer-implemented means for automatically receiving a web-based advertisement based on the customer profile; and computer-implemented means for dynamically presenting a new advertisement to the customer based on changes in the local customer information.
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Specification