Targeted advertising for portable devices
First Claim
1. A method for providing digital advertising to a portable device, the portable device configured to receive digital data via a plurality of communication networks, the method comprising:
- identifying digital advertising content for presentation;
identifying at least one communication network from the plurality of communication networks, the identified communication network selected based on an evaluation of predetermined communication network selection criteria; and
arranging for the portable device to asynchronously receive the digital advertising content via the identified communication network.
2 Assignments
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Accused Products
Abstract
Portable devices and networked servers are configured to implement aspects of an advertising system, which arranges for certain digital advertising content to be asynchronously received by a portable device separate from program content. The portable device is configured to receive digital data via two or more communication networks. Predetermined network selection criteria are used to select one or more communication networks from among the two or more communication networks via which the portable device is configured to receive digital data. Advertising content is packetized in accordance with a predetermined packet data communication protocol, and the data packets are asynchronously transmitted via the selected communication network(s). The portable device is able to re-construct the advertising content based on the packet data communication protocol, to request updates of the digital advertising content, and to capture consumption data, which is usable for numerous purposes.
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Citations
20 Claims
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1. A method for providing digital advertising to a portable device, the portable device configured to receive digital data via a plurality of communication networks, the method comprising:
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identifying digital advertising content for presentation; identifying at least one communication network from the plurality of communication networks, the identified communication network selected based on an evaluation of predetermined communication network selection criteria; and arranging for the portable device to asynchronously receive the digital advertising content via the identified communication network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for providing digital advertising to a portable device, the portable device configured to receive digital data via a plurality of communication networks, the system comprising:
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an advertisement distribution manager configured to identify digital advertising content for presentation; a communications manager responsive to the advertisement distribution manager, the communications manager configured to identify at least one communication network from the plurality of communication networks, the identified communication network selected based on an evaluation of predetermined communication network selection criteria, and arrange for the portable device to asynchronously receive the digital advertising content via the at least one communication network; and an advertisement consumption manager configured to monitor presentation of digital advertising content to a user, and to generate consumption data based on user consumption of presented digital advertising content. - View Dependent Claims (19, 20)
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Specification