Client side counting verification testing

• US 20080004958A1
• Filed: 06/29/2006
• Published: 01/03/2008
• Est. Priority Date: 06/29/2006
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Chang, Victor, Ralph, Tony, France, Brian, Slain, Ilya
• Application Number:
  US11/478,331
• Publication Number:
  US 20080004958A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

A system and method are disclosed for measuring online advertising. A system for verifying the accuracy of measured ad impressions is utilized by comparing traditional web access logs. Specifically, comparisons of ad impression counts are made of the Client Side Counting (“CSC”) advertisement infrastructure with the traditional access log counting.

Claims

1. A method for verifying advertisement impressions in a page, the method comprising:

including at least one advertisement in the page;

including at least one beacon within the page;

recording logging data regarding the at least one beacon, wherein the at least one beacon is configured to determine the advertisement impressions; and

verifying the advertisement impressions in the page.

2. The method according to claim 1 wherein the step of verifying includes comparing the at least one advertisement with the at least one beacon within the page.

3. The method according to claim 1 wherein the step of verifying includes comparing the at least one beacon within the page to the logging data regarding the at least one beacon.

4. The method according to claim 1 further comprising:

recording web server logs related to delivery of the at least one advertisement.

5. The method according to claim 4 wherein the step of verifying includes comparing the web server logs with the at least one beacon.

6. The method according to claim 4 wherein the step of verifying includes comparing the web server logs with the logging data.

7. The method according to claim 4 wherein the web server logs are copied to a local file if a flag is present.

8. The method according to claim 7 wherein a flag is periodically present in the transmitted at least one advertisement.

9. The method according to claim 1 wherein the beacon is JavaScript code associated with at least one of the at least one advertisement.

10. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for confirming advertisement impressions, the storage medium comprising instructions for:

measuring advertisement impressions with an identifier;

recording identifier logging data regarding the measured advertisement impressions;

recording web server logging data regarding advertisement delivery; and

comparing the identifier, the identifier logging data, the web server logging data, or combinations thereof to confirm the measured advertisement impressions.

11. The storage medium according to claim 10 wherein the identifier comprises a beacon.

12. The storage medium according to claim 11 wherein the beacon comprises a pixel.

13. The storage medium according to claim 10 wherein step of comparing includes comparing the identifier logging data with the web server logging data to verify that the identifier logging data identified a comparable number of the measured advertisement impressions as were delivered over a web server according to the web server logging data.

14. The storage medium according to claim 13 wherein the web server logging data may be stored in a local file.

15. The storage medium according to claim 10 wherein the identifier is associated with at least one advertisement in a page.

16. The storage medium according to claim 15 wherein the step of comparing includes comparing the at least one advertisement with the identifier associated with the at least one advertisement.

17. A system for monitoring ad impressions, the system comprising:

a web server configured to be coupled with a network;

an ad server coupled with the web server, and

a beacon server configured to be coupled with the network, wherein the beacon server is configured to include an identifier with an advertisement, the identifier tracking the ad impressions;

wherein the ad server is configured to verify the ad impressions tracked by the identifier.

18. The system according to claim 17 further comprising:

a web server log database coupled with the web server; and

a beacon server log database coupled with the beacon server.

19. The system according to claim 18 wherein the beacon server log database includes the ad impressions tracked by the identifier and the web server log database includes the advertisements delivered by the web server.

20. The system according to claim 19 wherein the verification is a comparison between the identifier, the web server log database, the beacon server log database, the advertisement, or combinations thereof.

21. The system according to claim 20 wherein the comparison determines whether the ad impressions tracked by the identifier are equivalent to the data in the web server log database.