×

EXTRAPOLATION OF BEHAVIOR-BASED ASSOCIATIONS TO BEHAVIOR-DEFICIENT ITEMS

  • US 20080004989A1
  • Filed: 06/16/2006
  • Published: 01/03/2008
  • Est. Priority Date: 06/16/2006
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method of detecting associations between items represented in an electronic catalog, the method comprising:

  • maintaining item selection histories of each of a plurality of users of the electronic catalog, said item selection histories identifying particular items selected by particular users;

    detecting a behavior-based association between two items represented in the electronic catalog, item A and item B, at least in part by programmatically analyzing said item selection histories;

    detecting a substitutability association between item A and an additional item, item C, represented in the electronic catalog; and

    programmatically using the detected behavior-based association between items A and B, in combination with the detected substitutability association between item A and item C, to create, in computer storage, an association between item B and item C.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×