VIRTUAL SPOT MARKET FOR ADVERTISEMENTS
First Claim
1. A computer-implemented system that facilitates sale of online advertising space, comprising:
- an aggregation component that aggregates advertisement space information associated with online advertisements; and
a transaction component that facilitates transacting subsets of the aggregated advertisement space information to bidders as a function of supply and demand.
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Accused Products
Abstract
Architecture that facilitates online advertising taking on characteristics of a commodities market approach to purchasing advertising space, options for ad space and a futures market for online ad space. Available advertising space is identified and aggregated, and subsets of the aggregated ad space are offered for purchase using a commodities market-based approach. The architecture facilitates revenue-sharing paradigms, coupon delivery, targeted advertising, point-of-sale transactions, inventory control, just-in-time delivery of ads, content and product/services, value-based advertising models, etc. The architecture comprises an aggregation component that aggregates advertisement space information associated with online advertisements, and a transaction component that facilitates transacting subsets of the aggregated advertisement space information to bidders as a function of supply and demand. The aggregation component receives information about online advertising space that is now available, that will become available in the future, and that is predicted by prediction analysis to become available in the future. Advertisements and/or ad space can be specified based on dynamic sensing of contextual cues.
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Citations
20 Claims
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1. A computer-implemented system that facilitates sale of online advertising space, comprising:
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an aggregation component that aggregates advertisement space information associated with online advertisements; and a transaction component that facilitates transacting subsets of the aggregated advertisement space information to bidders as a function of supply and demand. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-implemented method of transacting online advertising space, comprising acts of:
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receiving advertising space information related to online advertising space of a web location; accumulating the received advertising space information; grouping the advertising space information into sets based in part on characteristics of the associated advertising space; and receiving offers to buy the sets of the advertising space from bidders based on supply and demand data. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A computer-executable system for transacting online advertising space, comprising:
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computer-implemented means for receiving advertising space information related to online advertising space of web locations; computer-implemented means for accumulating the received advertising space information for processing; computer-implemented means for clustering the advertising space information into related sets based in part on characteristics of the associated advertising space; and computer-implemented means for transacting sales and offers to buy the sets of the advertising space from bidders as a function of supply and demand data.
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Specification