Federated marketplace for electronic commerce

• US 20080004992A1
• Filed: 06/30/2006
• Published: 01/03/2008
• Est. Priority Date: 06/30/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Bartholomew, Craig S., King, Brian M.
• Application Number:
  US11/480,226
• Publication Number:
  US 20080004992A1
• Time in Patent Office: Days
• US Class Current: 705/27
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

A federated marketplace provides a context-based environment for consumers to purchase products and services directly from an Internet-based search engine results page, without the need to navigate to the sponsoring merchant'"'"'s Web site. Detailed descriptions of sponsoring merchants'"'"' products and services are presented directly within the search result Web page, for example, as a layer that may be activated by consumer indications of interest. Meta data identifying the sponsoring merchant'"'"'s goods or services may be retrieved from the sponsoring merchant'"'"'s Web site, either directly or by a search robot, and catalogued within the marketplace. A particular tagging schema may be used to provide Meta data identifying product data for retrieval. An immediate download of a product to a consumer may commence upon purchase.

Claims

1. A method for presenting search results of products and services in context with related information contemporaneously presented to a user, the method comprising

creating a catalog of products and services offered by sponsoring merchants;

creating an index of the products and services for the catalog;

receiving a current context from the user;

determining a result set of the products and services from the catalog related to the current context; and

generating a presentation of the result set according to a presentation schema that provides an ability for a user to enter a transaction concerning one of the products and services in the result set directly with one of the sponsoring merchants without navigating away from the result set.

2. The method of claim 1 wherein the transaction comprises a commercial transaction for a purchase of one of the products or services comprising the result set.

3. The method of claim 1, wherein the transaction comprises providing detailed information about one of the products or services comprising the result set at a request of the user.

4. The method of claim 1, where in the first creating operation further comprises providing a user interface for manual entry into the catalog of data descriptive of the products and services.

5. The method of claim 1, wherein the first creating operation further comprises receiving into the catalog a structured set of data descriptive of the products and services.

6. The method of claim 1, wherein the first creating operation further comprises

reading a tag associated with the products and services to identify a set of data descriptive of the products and services;

and

receiving into the catalog the set of data descriptive of the products and services.

7. The method of claim 1 further comprising transmitting a purchased product or service to the user device.

8. The method of claim 7 further comprising transmitting a request to at least one of the sponsoring merchants to fulfill an order for the purchased product or service.

9. The method of claim 2, further comprising

performing a general search for information related to the current context;

presenting results of the general search in conjunction with the presentation of the result set.

10. A computer-readable medium having computer-executable instructions for performing a computer process implementing the method of claim 1.

11. A method of cataloging products and services of a sponsoring merchant for presentation, selection, and purchase in a federated marketplace in conjunction with results of a general information search, the method comprising

identifying descriptive data in documents associated with the products and services;

uploading the descriptive data to the federated marketplace;

storing the descriptive data in a catalog within the federated marketplace; and

indexing the descriptive data in the catalog.

12. The method of claim 11, wherein the uploading operation further comprises

providing a service to interface with the catalog and a user device connected to the federated marketplace via a network;

and

receiving a transmission of the descriptive data from the user device for storage in the catalog.

13. The method of claim 11 wherein the uploading operation further comprises

providing a user interface within the federated marketplace for manual input of the descriptive data;

and

receiving manual input of the descriptive data in the catalog via the user interface.

14. The method of claim 11 further comprising

developing a data identification schema for identifying the descriptive data;

managing a remote robotic crawler that seeks the data identification schema in the documents; and

wherein the uploading operation further comprises receiving the descriptive data from the remote robotic crawler.

15. A computer-readable medium having computer-executable instructions for performing a computer process implementing the method of claim 11.

16. A system for providing a federated marketplace comprising

a database catalog which stores descriptive data of products and services provided by sponsoring merchants;

an index module that classifies the products and services according to keyword terms associated with respective ones of the products and services;

a search engine module for searching the catalog database for a result set of products and services related to a context of a general search initiated by a user; and

a presentation layer module that presents the result set according to a presentation schema and that provides an ability for a user to enter a transaction concerning one of the products and services in the result set directly with one of the sponsoring merchants without navigating away from the result set.

17. The system of claim 16 further comprising a service module that manages the database catalog and the search engine module to respond to a search request received over a network from the at least one of the sponsoring merchants and transmits the results set according to the presentation schema to the at least one of the sponsoring merchants over the network.

18. The system of claim 17 further comprising a remote robotic crawler that seeks identification schema identifying the descriptive data in documents generated by the sponsoring merchants accessible over a network and stores the descriptive data in the database catalog.

19. The system of claim 16, wherein

the search engine module further performs the general search for information related to the current context;

and

the presentation layer further presents results of the general search in conjunction with the presentation of the result set.

20. The system of claim 17, wherein the transaction comprises a commercial transaction for a purchase of one of the products or services comprising the result set and the service module transmits a request over the network to the at least one of the sponsoring merchants to fulfill the purchase.