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In-store media rating system and method

  • US 20080005045A1
  • Filed: 06/18/2007
  • Published: 01/03/2008
  • Est. Priority Date: 06/19/2006
  • Status: Active Grant
First Claim
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1. A method of analyzing shopper data from a plurality of shopping environments, comprising:

  • receiving data from a plurality of individual stores, each having an individual store floor plan including shopper accessible areas and shopper non-accessible areas;

    providing a standard floor plan including a plurality of predefined sectors having respective relative locations and shopper accessible areas;

    standardizing each respective individual store floor plan to produce a corresponding standardized individual store floor plan based on the standard floor plan, wherein each standardized individual store floor plan includes the same number of sectors as the standard floor plan, wherein the relative location and shopper accessible area of each of the sectors in each standardized individual store floor plan correspond to the location and shopper accessible area of a corresponding predefined sector of the standard floor plan; and

    producing an output including the standardized individual store floor plan.

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