METHOD OF PROVIDING ADVERTISEMENT VIA TELEPHONE MOBILE PHONE WITH USER REQUEST

• US 20080008295A1
• Filed: 06/26/2007
• Published: 01/10/2008
• Est. Priority Date: 12/28/2004
• Status: Abandoned Application

• Current Assignee: R Sivakumar
• Original Assignee: R Sivakumar
• Inventors: Sivakumar, R.
• Application Number:
  US11/768,639
• Publication Number:
  US 20080008295A1
• Time in Patent Office: Days
• US Class Current: 379/067.1
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system and method of providing advertisements to telephones and mobile phones during the set up of a call connection in a program controlled telephone exchange system includes the following steps: (1) storing advertisements corresponding to profiles for various phone users; (2) providing the advertisement feeds upon the consent of the phone call initiator over the phone when requested by the telephone exchange; (3) identifying the caller and selecting a suitable advertisement from on-line/off-line server; and (4) connecting the on-line server inport source to an Internet site and an output source to the telephone exchange via advertisement and playback circuit.

Claims

1. A method of providing advertisements through the telephones and mobile phones based on the approval of the call initiator during the set up of a call connection in a program controlled telephone exchange system/Mobile Switching Centre, comprising the following steps;

storing in a memory the corresponding advertisement to the phone users based on their profiles;

providing the advertisement feeds only on the approval of the phone call initiator; and

providing the advertisement feeds over the phone when requested by the telephone exchange/Mobile Switching Centre characterized by;

(i) when callers calling to a number with “

advertisement request code”

before actual call process-instruct the exchange/Mobile Switching Center send message to advertising circuit, receives the message from the exchange, identify the caller and take a suitable advertisement from online/offline server to the caller via exchange/Mobile Switching Centre, the server is always connected to a particular internet website and take the caller profile and advertisement profile stored time to time, on completion of this process the exchange/Mobile Switching Centre will act actual call process;

(ii) Wherein the exchange will not alert advertising circuit, server and connect the actual call process without advertisement, when caller dialed the phone number without “

advertisement request code”

;

(iii) Online server input source is always connected to particular internet website and output source is always connected to the telephone exchange/Mobile Switching Centre.

2. The method as claimed in claim 1, wherein the exchange will not alert advertising circuit, server and connect the actual call process without advertisement, when caller dialed the phone number without “

advertisement request code”

, so that it would not disturb the caller.

3. The method as claimed in claim 1, wherein online server receives and updates the caller'"'"'s profile and advertisement'"'"'s profile, stored time to time variation for optional match.

5. The method as claimed in claim 1, the software and the embedded system that stores and retrieve the advertisement will analyze the performance and the allocation of the advertisements relayed, to calculate the benefits the advertising company and the phone user gain and the overall performance of this system towards the goal of better targeting the advertisement to the phone users.

8. The method as claimed in claim 1, wherein the caller dial “

advertisement regular request ON code”

one time to the exchange, the exchange received and register it and transmit the advertisement from the server regularly before the connecting the call without making “

advertisement request code”

every time he/she has calling.

9. The method as claimed in claim 1, wherein the caller dial “

advertisement regular request OFF code”

one time to the exchange, the exchange received and register it and connect the call directly without advertisement every time she/he has calling.

10. The method as claimed in claim 1, wherein the call initiator dial “

Buying request code”

after completion of the advertisement or in-between communicate to other terminal, then the exchange/Mobile Switching Centre send this request to register the caller details in advertiser'"'"'s page via online server.

11. The method as claimed in claim 1, wherein the call initiator dial “

repeat request code”

after completion of the advertisement or in-between the communication to other terminal, then the exchange/Mobile Switching Centre transmits the same advertisement to the caller.