LOCATING DOWNLOADED AND VIEWED CONTENT AND ADVERTISEMENTS

• US 20080010119A1
• Filed: 06/14/2006
• Published: 01/10/2008
• Est. Priority Date: 06/14/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Bresemann, John Karl, Hydrie, Aamer, Oliveira, Eduardo P., Howell, Gareth Alan
• Application Number:
  US11/424,213
• Publication Number:
  US 20080010119A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

Locating previously-viewed content download service. Program content and associated advertisements are downloaded to a computing device associated with a user. Advertisements are selected based on a manifest associated with the program content. The computing device renders the program content with the selected advertisements to the user. Metadata relating to the rendered content is collected. A user searches and selects the content rendered from the computing device.

Claims

1. A method comprising:

downloading, from a media content download service to a computing device associated with the user, a plurality of content items including advertisements and program content;

rendering at least a portion of the downloaded program content with selected advertisements to a user;

determining metadata associated with each of the rendered content items;

displaying at least a portion of the determined metadata to the user, said displayed portion of the determined metadata corresponding to the rendered content items;

enabling the user to select at least one of the content items based on the displayed metadata; and

rendering the selected content items.

2. The method of claim 1, wherein rendering the portion of the downloaded program content and selected advertisements comprises rendering, in a sequence, the portion of the downloaded program content and selected advertisements, and further comprising organizing the displayed metadata based on the sequence.

3. The method of claim 1, further comprising rendering additional, selected, downloaded advertisements during the rendering of the selected content items.

4. The method of claim 1, further comprising increasing a value associated with the rendered, selected content items by reporting the rendering of the selected content items to an advertisement reporting service.

5. The method of claim 1, further comprising ordering the determined metadata based on one or more of the following:

a user preference, a user viewing habit, a storage location of the rendered content items, a category associated with the rendered content items, a time associated with the rendered content items, and a duration of rendering for each of the content items.

6. The method of claim 1, wherein the metadata for each of the content items comprises one or more of the following:

an identifier associated with the content item, a time associated with the rendering of the content, and a duration of the rendering of the content item.

7. The method of claim 1, wherein rendering the at least a portion of the downloaded program content with selected advertisements to a user comprises rendering, to the user, at least a portion of the downloaded program content with advertisements selected based on a manifest associated with the program content.

8. The method of claim 1, further comprising storing the downloaded plurality of content items on the computing device associated with the user

9. The method of claim 1, wherein rendering the selected content items comprises rendering, from the computing device, the selected content items.

10. The method of claim 1, further comprising identifying the selected, downloaded content items to an advertisement service.

11. The method of claim 1, further comprising:

receiving input from the user during the rendering of the downloaded program content and selected advertisements, said received input corresponding to one of the rendered advertisements; and

visually distinguishing metadata representing said one of the rendered advertisements during said displaying.

12. The method of claim 11, further comprising:

downloading, from the media content download service to the computing device, a content item associated said one of the rendered advertisements; and

rendering the downloaded content item to the user.

13. The method of claim 1, wherein one or more computer-readable media have computer-executable instructions for performing the method recited in claim 1.

14. A system comprising:

a memory area for storing a plurality of content items downloaded from a media content download service, said plurality of content items including advertisements and program content, said memory area further storing metadata associated with each of the downloaded content items; and

a processor configured to execute computer-executable instructions for;

downloading, from the media content download service, the plurality of content items;

storing the downloaded plurality of content items in the memory area;

rendering at least a portion of the program content with selected advertisements from the memory area to a user;

identifying metadata associated with the rendered program content and selected advertisements, said identified metadata comprising a rendering time associated with the program content and each of the selected advertisements;

ordering the identified metadata based on the rendering time;

displaying, to the user, at least a portion of the ordered metadata;

receiving, from the user, a selection of the displayed metadata, said received selection corresponding to at least one of the rendered advertisements; and

rendering the corresponding advertisement to the user.

15. The system of claim 14, further comprising means for enabling the user to select and view previously-viewed advertisements in the media content download service.

16. The system of claim 14, wherein the processor is further configured to execute computer-executable instructions for downloading the corresponding advertisement from the media content download service if the corresponding advertisement is no longer stored in the memory area.

17. One or more computer-readable media having computer-executable components for locating previously watched content and ads, said components comprising:

a download manager for downloading program content and advertisements associated therewith from a media content download service to a user;

a playback manager for selecting one or more of the advertisements associated with the program content and rendering, to the user, the program content and the selected advertisements downloaded by the download manager;

a history component for determining and maintaining metadata relating to the rendered program content and selected advertisements; and

a query component for searching the metadata maintained by the history component based on search criteria received from the user to identify at least one of the rendered advertisements, wherein the playback manager renders the identified advertisement to the user.

18. The computer-readable media of claim 17, further comprising a user interface component for displaying at least a portion of the metadata maintained by the history component to the user, said displayed portion of the metadata corresponding to the program content and selected advertisements rendered by the playback manager.

19. The computer-readable media of claim 18, wherein the user views one or more of the selected advertisements rendered by the playback manager, and wherein the user interface component visually distinguishes the displayed metadata corresponding to the viewed advertisements from the displayed metadata corresponding to the other advertisements.

20. The computer-readable media of claim 17, wherein the search criteria relates to one or more of the following:

a timeline of the program content and selected advertisements rendered by the playback manager, an association with the program content rendered by the playback manager, and text-based keywords.