Auctions for widget space
First Claim
1. A method comprising:
- receiving a first bid for a widget space, wherein the first bid is associated with a first widget and includes a first price and one or more first display specifications;
receiving a second bid for the widget space, wherein the second bid is associated with a second widget and includes a second price and one or more second display specifications;
determining a first benefit based on the received first bid;
determining a second benefit based on the received second bid; and
selecting one of the first widget and the second widget based on a comparison of the first benefit and the second benefit.
3 Assignments
0 Petitions
Accused Products
Abstract
Electronic advertisements and other types of electronic information are distributed based on user profiles and in particular, collections of widgets. User profiles may be generated based on a combination of user entered information and information inferred or derived from user behavior and interaction patterns. The use and collection of various widgets may also be recorded by a user profile to determine a user'"'"'s preferences and interests. An advertisement may be distributed by segmenting a user population according to user profile information and one or more attributes of the advertisement. Users may further interact with the widgets in a variety of ways including requesting additional information about the advertised product or service and/or requesting communications with an advertiser without compromising their privacy. Organizations may further obtain widget space by using an auction system and bidding for available widget space through the auction system.
61 Citations
21 Claims
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1. A method comprising:
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receiving a first bid for a widget space, wherein the first bid is associated with a first widget and includes a first price and one or more first display specifications; receiving a second bid for the widget space, wherein the second bid is associated with a second widget and includes a second price and one or more second display specifications; determining a first benefit based on the received first bid; determining a second benefit based on the received second bid; and selecting one of the first widget and the second widget based on a comparison of the first benefit and the second benefit. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer readable medium storing computer readable instructions that, when executed, perform a method for selecting a widget for a widget space, the widget including an application for displaying information, comprising:
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receiving a first bid for a widget space, wherein the first bid is associated with a first widget and includes a first price and one or more first display specifications; receiving a second bid for the widget space, wherein the second bid is associated with a second widget and includes a second price and one or more second display specifications; determining a first benefit based on the received first bid; determining a second benefit based on the received second bid; and selecting one of the first widget and the second widget based on a comparison of the first benefit and the second benefit. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. An apparatus comprising:
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a database for storing widgets; and a processor configured to; receive a first bid for a widget space through the user interface, wherein the first bid is associated with a first widget and includes a first price and one or more first display specifications; receive a second bid for the widget space through the user interface, wherein the second bid is associated with a second widget and includes a second price and one or more second display specifications; determine a first benefit based on the received first bid; determine a second benefit based on the received second bid; and select one of the first widget and the second widget based on a comparison of the first benefit and the second benefit. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification