Methods, systems, and computer program products for targeting advertising to customers of content service providers
First Claim
Patent Images
1. A method of targeting advertising to customers requesting content from a service provider, comprising:
- receiving a request for content from a customer;
selecting advertising to be delivered with the requested content;
delivering the requested content and selected advertising to the customer;
obtaining feedback from the customer regarding the selected advertising; and
building a customer preference knowledge base for use in selecting advertising to be delivered with subsequently requested content.
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Accused Products
Abstract
Methods, systems and computer program products for targeting advertising to customers requesting content from a service provider are provided. Upon receiving a request for content from a customer of a service provider, advertising to be delivered with the requested content is selected. The requested content and selected advertising are delivered to the customer and feedback is obtained from the customer regarding the selected advertising. A customer preference knowledge base is built/maintained for use in selecting advertising to be delivered with subsequently requested content.
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Citations
20 Claims
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1. A method of targeting advertising to customers requesting content from a service provider, comprising:
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receiving a request for content from a customer; selecting advertising to be delivered with the requested content; delivering the requested content and selected advertising to the customer; obtaining feedback from the customer regarding the selected advertising; and building a customer preference knowledge base for use in selecting advertising to be delivered with subsequently requested content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of targeting advertising to customers requesting content from a service provider, comprising:
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receiving a request for content from a customer; selecting advertising to be delivered with the requested content; delivering the requested content and selected advertising to the customer; and obtaining feedback from the customer regarding the selected advertising, including allowing the customer to request delivery of alternative advertising. - View Dependent Claims (14, 15, 16, 17)
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18. A system for targeting advertising to customers requesting content from a service provider, comprising:
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a server that receives a request for content from a customer; an ad selector that selects advertising to be delivered with the requested content; a feedback collector that obtains feedback from the customer regarding the selected advertising; and a customer preference knowledgebase in communication with the feedback collector and ad selector for use in selecting advertising to be delivered with subsequently requested content; wherein the server is configured to deliver the requested content and selected advertising to the customer. - View Dependent Claims (19, 20)
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Specification