Methods of advertising using overhead sign structures

• US 20080010134A1
• Filed: 06/16/2006
• Published: 01/10/2008
• Est. Priority Date: 06/16/2006
• Status: Abandoned Application

• Current Assignee: Musumeci S. Charles
• Original Assignee: Musumeci S. Charles
• Inventors: Musumeci, S. Charles
• Application Number:
  US11/455,235
• Publication Number:
  US 20080010134A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0274 Split fees

Abstract

Methods of advertising are provided. In general, the method entails mounting at least one advertising sign on unused space of an overhead sign structure, (i.e. adjacent to or behind traffic signs), receiving a payment from an advertiser for an advertisement, and displaying the advertisement on the advertising sign. The advertising sign is capable of being interchanged with advertisements. Optionally, a portion of the payment can be delivered to a party associated with managing the overhead sign structure.

Claims

1. A method of advertising comprising the steps of:

mounting at least one advertising sign on unused space of an overhead sign structure;

receiving a payment from an advertiser for at least one advertisement;

delivering a portion of said payment to a party associated with managing said overhead sign structure; and

displaying said advertisement on said at least one advertising sign;

wherein said at least one advertising sign is capable of being interchanged with advertisements; and

wherein said unused space is defined by space not occupied by a traffic sign.

2. A method of advertising comprising the steps of:

mounting at least one advertising sign adjacent to at least one traffic sign on an overhead sign structure;

receiving a payment from an advertiser for at least one advertisement;

displaying said advertisement on said at least one advertising sign;

wherein said at least one advertising sign is capable of being interchanged with advertisements.

3. A method according to claim 2 wherein said method further comprises the step of:

delivering a portion of said payment to a party associated with managing said overhead sign structure.

4. A method of advertising comprising the steps of:

mounting at least one advertising sign behind at least one traffic sign on an overhead sign structure;

receiving a payment from an advertiser for at least one advertisement;

displaying said advertisement on said at least one advertising sign;

wherein said at least one advertising sign is capable of being interchanged with advertisements.

5. A method according to claim 4 further comprising the step of:

delivering a portion of said payment to a party associated with managing said overhead sign structure.

6. A method according to claim 5 wherein said party associated with managing said overhead sign structure comprises at least one selected form a group consisting of a local government, a state government, a federal government, and a municipal government.

7. A method according to claim 5 wherein said portion of said payments offsets maintenance costs associated with said mounting said at least one advertising sign behind at least one traffic sign on an overhead sign structure.

8. A method according to claim 5 wherein said portion of said payments offsets maintenance costs associated with said displaying said advertisement on said at least one advertising sign.

9. A method according to claim 4 wherein said overhead sign structure is selected from a group consisting of a cantilever, an arm, a truss, a beam, a plank, a single arm, a dual arm, a dual trussed arm, a dual arm butterfly, a plane truss, a tri-truss, a four chord truss, a three chord truss, a two chord truss, and a triangular truss.

10. A method according to claim 4 wherein said at least one advertising sign is selected from a group consisting of an advertisement panel receiving frame, a billboard, a billboard receiving frame, a removable billboard, an electronic sign, a digital sign, a variable message display, a light-emitting diodes display, and a liquid crystal display.

11. A method according to claim 4 wherein said displaying said advertisement on said at least one advertising sign comprises the step of:

permanently adhering said advertisement to said at least one advertising sign.

12. A method according to claim 4 wherein said displaying said advertisement on said at least one advertising sign comprises the step of:

removably adhering said advertisement to said at least one advertising sign.

13. A method according to claim 4 wherein said displaying said advertisement on said at least one advertising sign comprises the step of:

delivering digital content of said advertisement to said at least one advertising sign.

14. A method according to claim 4 wherein said displaying said advertisement on said at least one advertising sign comprises the step of:

sliding said advertisement into a frame of said at least one advertising sign.