On-line marketing optimization and design method and system

• US 20080010142A1
• Filed: 06/27/2006
• Published: 01/10/2008
• Est. Priority Date: 06/27/2006
• Status: Abandoned Application

• Current Assignee: Internet Real Estate Holdings, LLC
• Original Assignee: Internet Real Estate Holdings, LLC
• Inventors: Merritt, Dale Edward, Bown, Christopher Wayne, O'Brien, Matthew Charles
• Application Number:
  US11/475,495
• Publication Number:
  US 20080010142A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0208 Trade or exchange of goods or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A marketing and database indexing tool for promotion of existing web sites is disclosed. The web site marketing tool, through the creation, generation, optimization and standardization of graphical site maps, is capable of driving traffic from search engines to call to action pages, which is then capable of increasing the response rate of a web site. With the addition of a site map tool, web site content can be standardized for creating the highest level of relevancy with search engines. The site map tool is capable of distributing page relevancy from a site'"'"'s best page to every page of the web site. Thus, the disclosed marketing and database indexing tool increases the visibility of each web site page and improves the ROI (return on investment) of online marketing.

Claims

1. A method for optimizing web site visibility on the Internet, comprising:

spidering a selected web site;

collecting screen shots from a plurality of web pages from said web site; and

generating a graphical site map from said collected screen shots.

2. The method of claim 1, further including collecting a plurality of screen shots from a plurality of web sites and generating the graphical site map from the collected screen shots from the plurality of web sites.

3. The method of claim 1, further including establishing top page relevancy for search engines by standardizing said web site based on said web site optimization.

4. The method of claim 3, further including distributing web page relevancy for the remaining web pages of the said web site.

5. The method of claim 3, further including optimizing said graphical site map based on said web site optimization and web site standardization.

6. An advertising method, comprising:

spidering a selected web site;

collecting screen shots of a plurality of web pages from said web site; and

designing offline documents from said web site.

7. The method of claim 6, further including generating a graphical site map, wherein the graphical site map is used in designed the offline documents from said web site.

8. A method for promoting web sites, comprising:

spidering a selected web site;

collecting a screen shots of a plurality of web pages from said web site;

generating a graphical site map from said collected screen shots; and

gathering user data from the access of said web site.

9. The method of claim 8, further including managing a user'"'"'s favorites on said web site.

10. The method of claim 8, further including collecting predetermined data from the user in exchange for managing the user'"'"'s favorites on said web site.

11. A system for optimizing the visibility of web sites on the Internet, comprising:

a host server computer including a web site having one or more content-based web pages including a system home page and a customer sign up page linked to said promotion system home page, and in communication with one or more distribution mediums, wherein, in response to a communication from a user computer, said host server computer directs said user computer to enter the URL of a predetermined web site, and said host server, collects meta data from the predetermined web site and stores said meta data on the host server computer on a storage medium, and said host server computer generates a graphical site map comprised of thumbnail images of web pages collected from the predetermined web site.

12. The system of claim 11, further including an image generator linked to said system home page for collecting images from the predetermined web site.

13. The system of claim 11, further including a site map administration page displaying the thumbnail images of web pages collected from the predetermined web site.

14. A computer-readable storage medium containing computer executable code for instructing a server computer to perform the steps of:

spidering a selected web site;

collecting screen shots of a plurality of web pages from said web site; and

generating a graphical site map from said collected screen shots.

15. The computer readable storage medium of claim 14, further including computer executable code for instructing a server computer to perform the steps of determining page ranks for the remaining web pages of said web site and distributing the page ranks according to the determination.

16. The computer readable storage medium of claim 15, further including computer executable code for instructing a server computer to perform the step of optimizing said graphical site map based on the page rank distribution.

17. The computer readable storage medium of claim 16, further including computer executable code for instructing a server computer to perform the step of standardizing said web site based on said optimization.

18. The computer readable storage medium of claim 16, further including computer executable code for instructing a server computer to perform the step of generating off-line documents from said graphical site map.