Secure and extensible pay per action online advertising

• US 20080010143A1
• Filed: 06/27/2006
• Published: 01/10/2008
• Est. Priority Date: 06/22/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Sharma, Abhinay, Mardanbeigi, Sam, Chen, Kai, Kniaz, Rob
• Granted Patent: US 9,898,627 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 21/84 output devices, e.g. displays or monitors
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/04 Billing or invoicing

Abstract

Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.

Claims

1. A computer-implemented method, comprising:

providing a user interface for presentation on a display device, the user interface including at least one user interface element for allowing an advertiser to specify a conversion type and associate the specified conversion type with a conversion value;

receiving input specifying a conversion type and associated conversion value; and

providing the advertiser with a code snippet adapted for insertion into a script for generating a conversion confirmation, the code snippet including a parameter associated with the specified conversion type, where the parameter is used by a payment system for handling a payment transaction associated with the advertiser in response to a conversion action.

2. The method of claim 1, further comprising:

mapping the parameter to the associated conversion value at the payment system.

3. The method of claim 1, where receiving input specifying a conversion type further comprises:

receiving a description of a conversion action associated with the specified conversion type and conversion value.

4. The method of claim 1, where providing the advertiser with a code snippet further comprises:

associating the specified conversion type with an identifier; and

providing the identifier to the advertiser.

5. The method of claim 1, where providing the advertiser with a code snippet further comprises:

associating the specified conversion type with an identifier;

securing the identifier; and

providing the secured identifier to the advertiser as part of the code snippet.

6. A computer-implemented method, comprising:

specifying multiple conversion types for an ad;

specifying a conversion value for a specified conversion type;

receiving a code snippet including at least one parameter identifying at least one specified conversion type;

generating a confirmation using the code snippet; and

providing access to the confirmation over a computer network.

7. The method of claim 6, further comprising:

detecting a conversion action associated with the confirmation;

identifying one or more conversion parameters related to the conversion action; and

reporting the one or more conversion parameters to a payment system.

8. A computer-implemented method, comprising:

receiving a first parameter identifying a first conversion type associated with a first conversion action; and

using the first parameter in a financial transaction related to the first conversion action.

9. The method of claim 8, further comprising:

receiving a second parameter identifying a second conversion type associated with a second conversion action; and

determining whether the second conversion action is a repeat of the first conversion action.

10. The method of claim 9, further comprising:

receiving a conversion action report on a scheduled basis, the report including the first and second parameters associated with the first and second conversion actions, respectively.

11. The method of claim 10, further comprising:

generating performance data based on the conversion action report for presentation to publishers.

12. The method of claim 8, further comprising:

confirming authenticity of the first conversion action using the first parameter.

13. A computer-implemented method, comprising:

receiving a list of advertising units;

selecting an advertising unit from the list;

receiving a code snippet related to the selected advertising unit; and

presenting the selected advertising unit on a display device using the code snippet.

14. The method of claim 13, further comprising:

specifying search parameters for identifying advertising units; and

receiving the list of advertising units based on the specified search parameters.

15. The method of claim 13, further comprising:

receiving performance data related to the performance of one or more advertising units in the list of advertising units.

16. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform the operations of:

providing a user interface for presentation on a display device, the user interface including at least one user interface element for allowing an advertiser to specify a conversion type and associate the specified conversion type with a conversion value;

receiving input specifying a conversion type and associated conversion value; and

providing the advertiser with a code snippet adapted for insertion into a script for generating a conversion confirmation, the code snippet including a parameter associated with the specified conversion type, where the parameter is used by a payment system for handling a payment transaction associated with the advertiser in response to a conversion action.