COMPUTER NETWORK PROVIDED DIGITAL CONTENT UNDER AN ADVERTISING AND REVENUE SHARING BASIS, SUCH AS MUSIC PROVIDED VIA THE INTERNET WITH TIME-SHIFTED ADVERTISEMENTS PRESENTED BY A CLIENT RESIDENT APPLICATION

• US 20080010153A1
• Filed: 04/24/2007
• Published: 01/10/2008
• Est. Priority Date: 04/24/2006
• Status: Abandoned Application

• Current Assignee: RhythmOne LLC (Nexxen International Ltd.)
• Original Assignee: RhythmOne LLC (Nexxen International Ltd.)
• Inventors: Smith, Keith, Todd, Daniel, Monlux, Stanton, Baur, York, Malek, Jeff, Pugh-O'Connor, Archie
• Application Number:
  US11/739,663
• Publication Number:
  US 20080010153A1
• Time in Patent Office: Days
• US Class Current: 705/014
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system for providing digital content to users under an advertising and revenue sharing basis. The system may provide music to users via the Internet, in combination with time-shifted advertisements presented by an application that resides on the user'"'"'s computer. The system receives digital advertisements from advertisers and digital content from content providers. Advertisers provide compensation based on the presentation of their advertisements to users. Content providers receive a variable amount of compensation based on how many users access the digital content during a particular time period. Each content provider may receive a share of the advertising revenue that is generated by each user that accesses content during a particular time period.

Claims

1. A system for providing digital content and advertisements to users via a public computer network, the system comprising:

a coordinating server, wherein the coordinating server is coupled among at least one remote advertiser server, at least one remote content server, and multiple user computers, via the computer network, and wherein the coordinating server is configured to;

receive digital advertisements from the at least one remote advertiser server which is associated with multiple advertisers, wherein the advertisers provide compensation based on presenting the digital advertisements to the users;

receive digital content, or access to digital content, from the at least one remote content server which is associated with at least one content provider, wherein the content provider receives a variable amount of compensation based on how many of the users access the digital content during a particular time period, and wherein the digital content includes digital music files;

provide free to the users the digital content and the digital advertisements, wherein the users may select desired digital music files, wherein the digital advertisements are presented to the users after they have listened to the digital content, and wherein the digital advertisements are related to digital content or context of individual users;

track users'"'"' access to the digital content during the particular time period; and

,

provide a portion of the advertiser compensation to the content providers based at least in part on the tracked access to the digital content during the particular time period.

2. The system of claim 1 wherein the compensation received by each content provider is a share of the advertising revenue generated by each user who accesses digital content during a particular time period, and wherein the user computers include mobile devices.

3. The system of claim 1 wherein each of the advertisers specifies one or more keywords associated with each of its advertisements.

4. The system of claim 3 wherein each of the advertisers specifies a bid value for each of the one or more keywords, and wherein the bid value is an amount of compensation the advertiser is willing to provide for the presentation of its advertisement to a user.

5. The system of claim 1 wherein neither digital content nor digital advertisements are provided to users unless the users have a client-side, advertisement-providing application installed.

6. The system of claim 1 wherein the digital advertisements are time-shifted, wherein the time-shifting constitutes providing at least one of the digital advertisements to one or more of the users when the users conduct a search using one of multiple selected keywords associated with the at least one advertisement.

7. The system of claim 1 wherein each of the content providers are paid at least a flat rate for each of the users that accesses the digital content during a particular time period.

8. The system of claim 1 wherein each digital content file may only be played by a user a limited number of times.

9. The system of claim 8 wherein, for each digital content file, upon expiration of the limited number of times the file may be played, the user is presented with the opportunity to purchase the file or subscribe to a service offered by the system.

10. The system of claim 1 wherein digital advertisements include at least one page from at least one advertiser'"'"'s website to be displayed to users.

11. A method for providing digital music to users, the method comprising:

receiving digital advertisements from advertisers, wherein the advertisers provide compensation based on presenting the digital advertisements to the users;

receiving digital music from content providers, wherein content providers receive a variable amount of compensation based on how many of the users access the digital music during a particular time period; and

providing the digital music and the digital advertisements to the users, wherein the digital advertisements are context-sensitive and are provided after at least a portion of the digital music is provided to the users.

12. The method of claim 11 wherein the compensation received by each content provider is a share of the advertising revenue generated by each user who accesses digital music during a particular time period, and wherein the share of the advertising revenue is calculated based on whether each user has previously installed a client-side, advertisement-providing application.

13. The method of claim 11 wherein each of the advertisers specifies one or more keywords associated with each of its advertisements.

14. The method of claim 13 wherein each of the advertisers specifies a bid value for each of the one or more keywords, wherein the bid value is an amount of compensation the advertiser is willing to provide for the presentation of its advertisement to a user.

15. The method of claim 11 wherein neither digital music nor digital advertisements will be provided to users unless the users have a client-side application installed.

16. The method of claim 13 wherein the digital advertisements are time-shifted, wherein the time shifting constitutes providing at least one of the digital advertisements to one or more of the users when the users conduct a search using one of the keywords associated with the at least one advertisement.

17. The method of claim 11 wherein each of the content providers are paid at least a flat rate for each of the users that accesses the digital music during a particular time period.

18. The method of claim 11 further comprising providing premium services to users based on payment by the users, the premium services including at least one of downloading digital music to a computer, transferring digital music to a mobile device, or burning digital music onto a CD.

19. The method of claim 11 wherein, for each digital music file, upon expiration of a limited number of times the file may be played, the user is presented with the opportunity to purchase the file or subscribe to a service offered by the system.

20. A system for users to select to receive or access user-specified digital audio files, the system comprising:

means for receiving digital advertisements from advertisers, wherein the advertisers provide compensation based on presenting the digital advertisements to the users;

means for receiving digital audio files from content providers, wherein content providers receive compensation based on users access to the digital audio files; and

means for providing the digital audio files and the digital advertisements to the users, wherein the digital advertisements are context-sensitive and are provided after at least a portion of the digital audio files are provided to the users.

21. The system of claim 20 wherein at least some users may search the digital audio files that at least one other user has received, accessed, or maintains in a library.

22. The system of claim 20 wherein at least some users may search for a profile maintained by at least one other user, wherein a profile is a network site page maintained by the user, wherein a search may be conducted by entering at least one of a user'"'"'s name, an identifier associated with the user, or one or more files received, accessed, or maintained in a library by the user.

23. The system of claim 22 wherein each profile may contain at least one playlist, wherein a playlist is a list of one or more audio files, and wherein the playlist is created by a user, a content provider, or the system.

24. The system of claim 20 wherein each user may send one or more audio files, or links to one or more audio files, to at least one other user via email, or instant message.

25. The system of claim 24 wherein the one or more audio files, or links to one or more audio files, are sent via a flash animated greeting card.

26. A computer-readable medium encoded with processing instructions for implementing a method, performed by a computer, for providing a digital music service to users, the method comprising:

receiving digital advertisements from advertisers, wherein the advertisers provide compensation based on presenting the digital advertisements to the users;

receiving digital music from content providers, wherein content providers receive a variable amount of compensation based on users access to the digital music service during a particular time period; and

providing the digital music and the digital advertisements to the users, wherein the digital advertisements are time-shifted with respect to least a portion of the digital music provided to the users.

27. The computer-readable medium of claim 26 wherein the digital advertisements include directing users to at least one advertiser'"'"'s website.

28. The computer-readable medium of claim 27 wherein each of the advertisers specifies at least one keyword associated with each of its advertisements, wherein at least one digital advertisement is presented to at least one user when the user conducts a search using one of the at least one keywords associated with the advertisement.

29. The computer-readable medium of claim 26 further comprising providing premium services to users based on payment by the users, the premium services including at least one of downloading digital music to a computer, transferring digital music to a mobile device, or burning digital music onto a CD.