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System for Enabling Secure Private Exchange of Data and Communication Between Anonymous Network Participants and Third Parties and a Method Thereof

  • US 20080015927A1
  • Filed: 07/16/2007
  • Published: 01/17/2008
  • Est. Priority Date: 07/17/2006
  • Status: Abandoned Application
First Claim
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1. A method for secure exchange of a profile data of a network participant between the network participant and a plurality of content source websites, the method comprising:

  • registering the profile data by the network participant with a privacy control unit, wherein the profile data comprises a plurality of attributes;

    assigning privacy levels to each of the plurality of attributes by the network participant;

    distributing a token to the network participant by the privacy control unit, the token serving as a proxy for the profile data of the network participant and the privacy levels assigned to each of the plurality of attributes;

    routing the token through a web beacon in a content source website of the plurality of content source websites to the privacy control unit upon the network participant accessing the content source website of the plurality of content source websites;

    generating a report for research and for targeting promotion campaigns to the network participant by using the token, wherein the report is generated by the privacy control unit; and

    charging the content source website through an invoice generated by the privacy control unit for providing the report and empowering communications to a targeted set of network participants while preserving the network participants privacy, wherein a portion of the invoice is provided as a fee to the network participant for providing the profile data to the content source website and responding to the communications from the content source website through the privacy control unit.

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