Dynamic document context mark-up technique implemented over a computer network
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Abstract
Various techniques are disclosed for generating markup information to be displayed on a client computer system. A document (e.g. a web page) is selected for viewing via a web browser on the client system. Selected information relating to the document is parsed and analyzed using selected keyword information. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. Markup operations may be implemented on at least a portion of the selected document context and displayed at the client system.
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Citations
4 Claims
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1-2. -2. (canceled)
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3. A method for delivering contextually relevant advertising information to an end user of a computer network, the method comprising:
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identifying a first data file corresponding to a first URL;
identifying a first portion of content of the first document which is suitable for contextual text search analysis;
performing contextual text search analysis on the first portion of content, wherein the contextual text search analysis includes analyzing the first portion of content for selected information, the selected information being provided by an entity other than an end user of the client system;
selecting, using the selected information, specific text in the first document to be marked up, the specific text including a first portion of text which is to be displayed to the user;
generating, using at least a portion of said selected specific text, a first portion of marked up text to be displayed to the user; and
identifying a first portion of advertising information to be associated with the first portion of marked up text.
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4. A system for delivering contextually relevant advertising information to an end user of a computer network, the system comprising:
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at least one processor;
at least one interface operable to provide a communication link to at least one network device; and
memory;
the system being operable to;
identify a first data file corresponding to a first URL;
identify a first portion of content of the first document which is suitable for contextual text search analysis;
perform contextual text search analysis on the first portion of content, wherein the contextual text search analysis includes analyzing the first portion of content for selected information, the selected information being provided by an entity other than an end user of the client system;
select, using the selected information, specific text in the first document to be marked up, the specific text including a first portion of text which is to be displayed to the user;
generate, using at least a portion of said selected specific text, a first portion of marked up text to be displayed to the user; and
identify a first portion of advertising information to be associated with the first portion of marked up text.
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Specification