Dynamic document context mark-up technique implemented over a computer network

• US 20080016059A1
• Filed: 07/27/2007
• Published: 01/17/2008
• Est. Priority Date: 08/30/2000
• Status: Active Grant

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Kontera Technologies Incorporated (Nexxen International Ltd.)
• Inventors: Vitos, Henit, Friedman, Benny, Henkin, Assaf, Shaham, Yoav
• Granted Patent: US 7,827,174 B2
• Time in Patent Office: Days
• US Class Current: 707/5
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99944 Object-oriented database structure
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

Various techniques are disclosed for generating markup information to be displayed on a client computer system. A document (e.g. a web page) is selected for viewing via a web browser on the client system. Selected information relating to the document is parsed and analyzed using selected keyword information. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. Markup operations may be implemented on at least a portion of the selected document context and displayed at the client system.

Claims

1-2. -2. (canceled)

3. A method for delivering contextually relevant advertising information to an end user of a computer network, the method comprising:

identifying a first data file corresponding to a first URL;

identifying a first portion of content of the first document which is suitable for contextual text search analysis;

performing contextual text search analysis on the first portion of content, wherein the contextual text search analysis includes analyzing the first portion of content for selected information, the selected information being provided by an entity other than an end user of the client system;

selecting, using the selected information, specific text in the first document to be marked up, the specific text including a first portion of text which is to be displayed to the user;

generating, using at least a portion of said selected specific text, a first portion of marked up text to be displayed to the user; and

identifying a first portion of advertising information to be associated with the first portion of marked up text.

4. A system for delivering contextually relevant advertising information to an end user of a computer network, the system comprising:

at least one processor;

at least one interface operable to provide a communication link to at least one network device; and

memory;

the system being operable to;

identify a first data file corresponding to a first URL;

identify a first portion of content of the first document which is suitable for contextual text search analysis;

perform contextual text search analysis on the first portion of content, wherein the contextual text search analysis includes analyzing the first portion of content for selected information, the selected information being provided by an entity other than an end user of the client system;

select, using the selected information, specific text in the first document to be marked up, the specific text including a first portion of text which is to be displayed to the user;

generate, using at least a portion of said selected specific text, a first portion of marked up text to be displayed to the user; and

identify a first portion of advertising information to be associated with the first portion of marked up text.