Dynamic document context mark-up technique implemented over a computer network
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Accused Products
Abstract
Various techniques are disclosed for generating markup information to be displayed on a client computer system. A document (e.g. a web page) is selected for viewing via a web browser on the client system. Selected information relating to the document is parsed and analyzed using selected keyword information. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. Markup operations may be implemented on at least a portion of the selected document context and displayed at the client system.
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Citations
4 Claims
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1-2. -2. (canceled)
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3. A method for delivering a advertising content to end users of a data network, the data network including at least one server system associated with a campaign provider, and including at least one client system associated with an end user, the method comprising:
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receiving, from a source other than the end user, advertising information relating to a first advertising campaign;
identifying a first portion of content to be displayed at the client system;
selecting for markup, using at least a portion of the advertising information, a first portion of text of the first portion of content, the first portion of text including text which is to be displayed to the user, and generating, using at least a portion of the first portion text, and using at least a portion of the advertising information, a second portion of content to be displayed to the user, the second portion of content including a first portion of marked up text, the second portion of content further including a portion of advertising content which is contextually related with the first portion of marked up text.
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4. A system for delivering a advertising content to end users of a data network, the data network including at least one server system associated with a campaign provider, and including at least one client system associated with an end user, the system comprising:
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at least one processor;
at least one interface operable to provide a communication link to at least one network device; and
memory;
the system being operable to;
receive, from a source other than the end user, advertising information relating to a first advertising campaign;
identify a first portion of content to be displayed at the client system;
select for markup, using at least a portion of the advertising information, a first portion of text of the first portion of content, the first portion of text including text which is to be displayed to the user; and
generate, using at least a portion of the first portion text, and using at least a portion of the advertising information, a second portion of content to be displayed to the user, the second portion of content including a first portion of marked up text, the second portion of content further including a portion of advertising content which is contextually related with the first portion of marked up text.
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Specification