RFID Detection System and Methods for Enhanced Marketing
First Claim
1. A system for interactive marketing of a product in a retail environment, the system comprising:
- a merchandise display comprising a back, a side, and a top, and a substantially open front region;
an RFID (radio frequency identification) tag associated with an object located within the merchandise display;
an RFID antenna, RFID reader, or combination thereof;
a detector incorporating means for receiving signals from the RFID tag and capable of detecting changes in the position of the RFID tag from the detector and simultaneously defining a positional zone related to the object associated with the RFID tag; and
display means for displaying information related to the object,wherein the RFID antenna, RFID reader, or combination thereof shape an RFID read zone.
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Abstract
Systems and methods are disclosed for interactively marketing product information to an end user by monitoring the three-dimensional position of a radio-frequency identification (RFID) tag associated with an object within and around a merchandising display. The system includes a detector/reader incorporating circuitry for detecting changes in the three-dimensional position of an RFID tag from the detector/reader and for triggering the display of information relative to the product if a detected change in the three-dimensional “read zone” position is detected. The systems as described herein may be used to interactively display marketing material relative to a chosen object, or cross-sell related objects.
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Citations
20 Claims
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1. A system for interactive marketing of a product in a retail environment, the system comprising:
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a merchandise display comprising a back, a side, and a top, and a substantially open front region; an RFID (radio frequency identification) tag associated with an object located within the merchandise display; an RFID antenna, RFID reader, or combination thereof; a detector incorporating means for receiving signals from the RFID tag and capable of detecting changes in the position of the RFID tag from the detector and simultaneously defining a positional zone related to the object associated with the RFID tag; and display means for displaying information related to the object, wherein the RFID antenna, RFID reader, or combination thereof shape an RFID read zone. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for monitoring the position of an object within a predefined zone for the purpose of interactive marketing a commercial product, the system comprising:
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a transmitter for transmitting radiofrequency (RF) energy; a radio frequency identification (RFID) tag comprising an RFID chip, an antenna, and integrated antenna-to-chip connection, and circuitry for receiving the RF energy from the transmitter; a detector for receiving regular transmission of bursts of transmitted RF energy from the RFID tag; and a display means for displaying interactive marketing material related to a specific object. - View Dependent Claims (16, 17, 18)
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19. A method for conveying interactive marketing information to an individual wherein the conveying uses the position of an RFID tag associated with an object, the method comprising:
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transmitting RF energy to the RFID tag associated with the object; receiving the RF energy in the RFID tag through an antenna means; transmitting RF energy from the RFID tag to a detector; detecting the transmitted RF energy from the RFID tag and determining a change in three-dimensional position of the RFID tag; and prompting an interactive informational display of information related to object if the three-dimensional position of the RFID tag exceeds its predetermined three-dimensional location. - View Dependent Claims (20)
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Specification