SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS

• US 20080021781A1
• Filed: 08/01/2007
• Published: 01/24/2008
• Est. Priority Date: 04/30/2001
• Status: Abandoned Application

• Current Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Original Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Inventors: ROSENBERG, Ari
• Application Number:
  US11/832,448
• Publication Number:
  US 20080021781A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser'"'"'s web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

Claims

1-27. -27. (canceled)

28. A method of selling advertising by a seller to a buyer, the method comprising:

receiving from a buyer at least one advertising message for display on a website and an advertising budget representing a maximum cost to the buyer resulting from the display of the advertising message on the website;

displaying the advertising message on the website from a server to one or more viewers viewing the website on one or more viewer computers over a computer network, the display of the advertising message being based at least in part on the number of impressions corresponding to the advertising budget;

automatically recording at said server one or more actions entered into said one or more viewer computers, said actions made by said one or more viewers in response to said advertising message;

automatically calculating a number of additional impressions to be provided based on the one or more actions; and

automatically increasing display of the advertising message based on said one or more actions without increasing the maximum cost to the buyer as represented by the advertising budget resulting from the display of the advertising message on the website.

29. The method of claim 28, wherein the step of automatically calculating the number of additional impressions comprises increasing rotation of the advertising message for display as compared to one or more advertising messages of third parties.

30. The method of claim 28, wherein the step of automatically calculating the number of additional impressions comprises increasing rotation of the advertising message for display as compared to one or more additional advertising messages of the buyer.

31. The method of claim 30, wherein the one or more advertising messages of the buyer are related to the same subject matter.

32. The method of claim 28, wherein the additional impressions are provided without charging the buyer beyond the advertising budget.

33. The method of claim 28, further comprising selling advertising space to the buyer for a sale price being represented by the advertising budget.

34. The method of claim 28, wherein the advertising budget represents a maximum amount to be charged on a monthly basis.

35. The method of claim 28, wherein the advertising budget represents a maximum amount to be charged on a weekly basis.

36. The method of claim 28, wherein the advertising budget represents a maximum amount to be charged on a daily basis.

37. The method of claim 28, wherein the number of impressions is a predetermined number of impressions to be provided based on the advertising budget.

38. The method of claim 37, wherein additional impressions are above the predetermined number of impressions.

39. The method of claim 28, wherein the one or more actions in response to the advertising message is a click-through.

40. The method of claim 28, wherein the one or more actions in response to the advertising message is a request to play a video.

41. The method of claim 28, wherein, as a result of the additional impressions, the effective cost per impression is reduced.

42. A system for the presentation of advertisements where a seller and a buyer agree to a sale price for said presentation of advertisements, said sale price covering a minimum number of impressions of an advertising message on a website and potential, to be added impressions of the advertising message on the website, the system comprising:

a computer system operative with programming to;

provide at least the minimum number of impressions of the advertising message on the website to one or more viewers viewing the website on one or more viewer computers over a computer network, the minimum number of impressions corresponding at least in part to an advertising budget received from the buyer, the advertising budget representing a maximum cost to the buyer resulting from the display of the advertising message on the website;

record one or more actions entered into said one or more viewer computers, said actions made by said one or more viewers in response to said advertising message;

calculate a number of additional impressions of the advertising message to be provided based on said one or more actions recorded by the computer system; and

provide the calculated number of additional impressions of said advertising message on the website to said one or more viewer computers without charging beyond the advertising budget.

43. The system of claim 42, wherein the computer system provides the additional impressions by increasing rotation of the advertising message for display as compared to one or more advertising messages of third parties.

44. The system of claim 42, wherein the computer system provides the additional impressions by increasing rotation of the advertising message for display as compared to one or more advertising messages of the buyer.

45. The system of claim 44, wherein the one or more advertising messages of the buyer are related to the same subject matter.

46. The system of claim 42, wherein the additional impressions are provided without charging the buyer beyond the advertising budget.

47. The system of claim 42, wherein the advertising budget represents a maximum amount to be charged on a monthly basis.

48. The system of claim 42, wherein the advertising budget represents a maximum amount to be charged on a weekly basis.

49. The system of claim 42, wherein the advertising budget represents a maximum amount to be charged on a daily basis.

50. The system of claim 42, wherein the one or more actions in response to the advertising message is a click-through.

51. The system of claim 42, wherein the one or more actions in response to the advertising message is a request to play a video.

52. The system of claim 42, wherein, as a result of the additional impressions, the effective cost per impression is reduced.