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Traffic Estimator

  • US 20080021791A1
  • Filed: 10/31/2006
  • Published: 01/24/2008
  • Est. Priority Date: 06/01/2005
  • Status: Active Grant
First Claim
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1. A computer-implemented method for determining bids for a plurality of media plays, the method comprising:

  • receiving, from a user, criteria for media play placement in a media feed;

    comparing said criteria to historical information related to past media placement in the media feed and to demographic information related to listeners of the media feed; and

    responsive to the historical information meeting the received criterion, generating bid amounts for the plurality of media plays in the media feed.

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