Location-based advertising
First Claim
1. A method, comprising:
- receiving a first request for information that is related to a specified location;
submitting a first query for advertisements related to the specified location;
receiving a response to the first query that includes one or more advertisements related to the specified location;
sending at least one of the one or more advertisements related to the specified location to a client device;
submitting a second query for the information based on the first request;
receiving a first search result that is responsive to the second query; and
sending to the client device information that is related to the location based on the first search result after sending the at least one of the one or more advertisements to the client device.
5 Assignments
0 Petitions
Accused Products
Abstract
A first request for information that is related to a specified location is received. A first query for advertisements related to the specified location is submitted. A response to the first query that includes one or more advertisements related to the specified location is received. At least one of the one or more advertisements related to the specified location is sent to a client device. A second query for the information based on the first request is submitted. A first search result that is responsive to the second query is received. Information that is related to the location based on the first search result is sent to the client device after sending at least one of the one or more advertisements to the client device.
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Citations
22 Claims
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1. A method, comprising:
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receiving a first request for information that is related to a specified location; submitting a first query for advertisements related to the specified location; receiving a response to the first query that includes one or more advertisements related to the specified location; sending at least one of the one or more advertisements related to the specified location to a client device; submitting a second query for the information based on the first request; receiving a first search result that is responsive to the second query; and sending to the client device information that is related to the location based on the first search result after sending the at least one of the one or more advertisements to the client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising a server that is configured to:
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receive a first request for information that includes a specified location; submit a first query to an advertisement database for advertisements relating to the location, wherein the advertisement database includes a plurality of advertisements, each of the advertisements relating to one or more of the locations; receive one or more advertisements in response to the first query; send at least one of the one or more advertisements over a network; submit a second query to a content database for the information requested in the first request, wherein the a content database includes information relating to a plurality of locations; receive a first search result from the content database that is responsive to the search for the information requested in the first request; and send information related to the specified location over the network based on the first search result after sending the at least one of the one or more advertisements. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A method, comprising:
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receiving a first request for information that is related to a specified location; submitting a first query for advertisements according to the first request; receiving a response to the first query that includes one or more advertisements related to the specified location; using a selection heuristic to select at least one of the advertisements related to the specified location to be sent to a client device; sending at least one of the one or more advertisements related to the specified location to the client device; submitting a second query for the information based on the first request; receiving a first search result that is responsive to the second query; sending to the client device information that is related to the location based on the first search result after sending the at least one of the one or more advertisements related to the specified location to the client device; displaying the at least one advertisement on the client device while the second query is pending; receiving at the client device the information that is related to the location based on the first search result; and displaying on the client device the information that is related to the location based on the first search result. - View Dependent Claims (21, 22)
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Specification