Method and system for advertisement insertion within an internet protocol television (IPTV) system

• US 20080027801A1
• Filed: 07/31/2006
• Published: 01/31/2008
• Est. Priority Date: 07/31/2006
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Adams, Thomas Hinman, Howcroft, Jerald Robert, Walter, Edward A.
• Application Number:
  US11/496,684
• Publication Number:
  US 20080027801A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/10 Adaptations for transmission by electrical cable H04N7/12 takes precedence

Abstract

A method and system are disclosed for inserting advertising and content in an internet protocol (IP) network, the method including accepting a request at an IP travel server associated with a travel zone from a traveling client device in the travel zone to receive home advertising content associated with a home zone and receiving the home advertising content from the home server at the IP travel server associated with the travel zone.

Claims

1. A method for inserting advertising content in an internet protocol television (IPTV) system comprising:

identifying at an IPTV travel server associated with a travel zone outside of a home zone, a traveling client device in the travel zone to receive home advertising associated with the home zone;

receiving the home advertising from the home server at the IPTV travel server associated with the travel zone; and

sending the home advertising from the travel server to the traveling client device.

2. The method of claim 1, further comprising:

multicasting the home advertising from the IPTV travel server to a plurality of traveling client devices in the travel zone when the home content is sent to more than a predetermined threshold number of traveling clients in the travel zone; and

unicasting the home advertising from the IPTV travel server to the traveling client device when the home content is sent to less than the predetermined threshold of traveling clients in the travel zone.

3. The method of claim 1, the method further comprises:

locating the home advertising in an advertising server associated with the IPTV home server; and

receiving at the IPTV travel server, a unicast of the home advertising from the advertising server.

4. The method of claim 1, further comprising:

sending to the traveling client device, equivalent electronic coupons for an advertiser in the travel zone who is associated with an advertiser in the home zone.

5. The method according to claim 1, further comprising:

adjusting a credit for IPTV service for the traveling client device based upon a quantity of home advertising sent to the traveling client device.

6. The method of claim 1, further comprising:

monitoring at the traveling IPTV server, advertising content received at the traveling client device to create tracking statistics for traveling clients receiving home advertising; and

reporting the statistics to the IPTV home server.

7. The method according to claim 1, wherein the home advertising includes contact data enabling the traveling client device to seamlessly connect to an advertiser in the travel zone associated with an advertiser in the home zone.

8. A method for receiving advertising in an internet protocol television (IPTV) system comprising:

receiving home advertising associated with a home zone at a traveling client device in a travel zone outside of the home zone from an IPTV travel server associated with the travel zone.

9. The method of claim 8, further comprising:

receiving at the traveling client device, equivalent home electronic coupons for an advertiser in the travel zone who is associated with an advertiser in the home zone.

10. The method according to claim 8, wherein the home advertising includes contact data enabling the traveling client device to seamlessly connect to an advertiser in the travel zone associated with an advertiser in the home zone.

11. A system for inserting advertising content in an internet protocol (IP) network, the system comprising:

a processor coupled to a memory; and

a computer program in the memory, the computer program comprising instructions to identify at an IP travel server associated with a travel zone outside of a home zone, a traveling client device in the travel zone to receive home advertising associated with the home zone and instructions to receive the home advertising from the home server at the IP travel server associated with the travel zone and instructions to send the home advertising from the travel server to the traveling client device.

12. The system of claim 11, the computer program further comprising:

instructions to multicast the home advertising content from the IP travel server to a plurality of traveling client devices in the travel zone when the home content is sent to more than a predetermined threshold number of traveling clients in the travel zone and instructions to unicast the home advertising content from the IP travel server to the traveling client device when the home content is sent to less than the predetermined threshold of traveling clients in the travel zone.

13. The system of claim 11, the computer program further comprising:

instructions to locate the home advertising content in an advertising server associated with the IP home server and instructions to receive at the IP travel server, a unicast of the home advertising from the advertising server.

14. The system of claim 11, the computer program further comprising:

instructions to send to the traveling client device, equivalent electronic coupons for an advertiser in the travel zone who is associated with an advertiser in the home zone.

15. The system of claim 11, the computer program further comprising:

instructions to adjust a credit for IP service for the traveling client device based upon a quantity of home advertising sent to the traveling client device.

16. The system of claim 11, the computer program further comprising instructions to monitor at the traveling IP server, home content received at the traveling client device to create tracking statistics for traveling clients receiving home advertising and instructions to report the statistics to the IPTV home server.

17. The system of claim 11, wherein the home advertising content includes contact data enabling the traveling client device to seamlessly connect to an advertiser in the travel zone associated with an advertiser in the home zone.

18. A system for receiving advertising content in an internet protocol (IP) network system comprising:

a processor coupled to memory; and

a computer program in the memory comprising instructions to receive home advertising associated with a home zone at a traveling client device in a travel zone outside of the home zone from an IP travel server associated with the travel zone.

19. The system of claim 18, the computer program further comprising:

instructions to receive at the traveling client device, the home advertising inserted into content selected from the group consisting of home content and travel content.

20. The system of claim 18, the computer program further comprising:

instructions to receive at the traveling client device, equivalent home electronic coupons for an advertiser in the travel zone who is associated with an advertiser in the home zone.

21. The system of claim 18, wherein the home advertising content further comprises:

contact data enabling the traveling client device to seamlessly connect to an advertiser in the travel zone associated with an advertiser in the home zone.

22. A computer readable medium contain a computer program for inserting advertising content in an internet protocol (IP) network, the computer program comprising:

instructions to identify at an IP travel server associated with a travel zone outside of a home zone, a traveling client device in the travel zone to receive home advertising associated with the home zone, instructions to receive the home advertising from the home server at the IP travel server associated with the travel zone and instructions to sending the home advertising from the travel server to the traveling client device.

23. A computer readable medium containing a computer program for receiving advertising content in an internet protocol (IP) network, the computer program comprising:

instructions to receive home advertising associated with a home zone at a traveling client device in a travel zone outside of the home zone from an IP travel server associated with the travel zone, wherein the home advertising is inserted into content selected from the group consisting of home content and travel content.

24. A data structure in memory, comprising:

a client ID field for containing data indicating a client device identity;

a home zone field for containing data indicating an advertising server for a home zone associated with the client device; and

a travel zone field for containing data indicating a travel zone associated with the client device.

25. The data structure of claim 24, further comprising:

a package identifier field for containing data for indicating an IPTV package for the client device for determining a quantity of advertisements to send to the client device.

26. The data structure of claim 24, further comprising:

an advertisements received field for storing data indicating which advertisements the client device received in full without switching from the advertisement for creating statistics to send to a home server associated with the home zone.

27. The data structure of claim 24, further comprising:

a coupon field for storing data indicating coupons and location data indicating locations to which an equivalent home coupon can be provided to the client device in the travel zone.

28. The data structure of claim 24, further comprising a zone server field for storing IPTV server identification data for each travel zone and each home zone indicating an IPTV system server identity associated with each travel zone and each home zone.

29. The data structure of claim 24, wherein the home zone and travel zone fields store data allowing each travel zone and each home zone to be customized according the group consisting of population, density, and areas of interest.