RHETORICAL CONTENT MANAGEMENT WITH TONE AND AUDIENCE PROFILES

• US 20080027978A1
• Filed: 10/04/2007
• Published: 01/31/2008
• Est. Priority Date: 08/06/2003
• Status: Active Grant

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Cobb, John, Lee, Yeow
• Granted Patent: US 7,904,451 B2
• Time in Patent Office: Days
• US Class Current: 707/102
• CPC Class Codes: G06F 16/289 Object oriented databases
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

A content management system including an audience profile is disclosed. The content management system includes a database having a plurality of records. At least one record of the plurality of records includes a plurality of fields storing a plurality of grammatical syntax elements associated with a content subject. Each of the plurality of grammatical syntax elements has a rhetorical structure to facilitate selective assembly into at least one sentence. The content management system also includes an audience profile stored in a memory, the audience profile including a plurality of audience factors related to desired presentation of the content subject.

Claims

1. A method of content management comprising:

receiving a user input entered in a plurality of grammatical structured text entry elements associated with a content subject, each of the plurality of grammatical structured text entry elements having a rhetorical structure to facilitate selective assembly into at least one sentence;

storing the plurality of grammatical structured text entry elements in a data record associated with the content subject, the text entry elements configured in accordance with a structure based upon an audience profile;

converting at least a portion of the data record into a structured format file supporting rhetorical elements, the structured format file including at least one grammatical structured text entry element of the plurality of grammatical structured text entry elements; and

rendering an electronically displayable document using the structured format file, the electronically displayable document including the at least one grammatical structured text entry element integrated into at least one sentence, the displayable document assembled in response to the audience profile.

2. The method of claim 1, wherein the structure format file includes XML coding.

3. The method of claim 1, wherein the structured format file includes data record set coding.

4. The method of claim 1, wherein the electronically displayable document is a web page including content customized based on the audience profile.

5. The method of claim 1, wherein the electronically displayable document is a proposal including content customized based on the audience profile.

6. The method of claim 1, wherein the electronically displayable document is an electronic brochure including content customized based on the audience profile.

7. The method of claim 1, wherein the audience profile includes a language factor and a level of technical content factor.

8. The method of claim 1, wherein the electronically displayable document is a Portable Document Format (PDF) file including content customized based on the audience profile.

9. An automated method of generating a proposal, the method comprising:

retrieving a first rhetorical element of a plurality of rhetorical elements available for retrieval from computer storage;

retrieving a second rhetorical element from the plurality of rhetorical elements;

constructing at least one sentence by combining the first rhetorical element and the second rhetorical element, wherein the at least one sentence is based at least in part on an audience profile; and

automatically generating a proposal including the at least one sentence.

10. The method of claim 9, wherein at least one of the plurality of rhetorical elements is associated with a product description.

11. The method of claim 9, wherein the first rhetorical element is associated with a classical definition, wherein the classical definition comprises a product name, a product class, and a product differentiator.

12. The method of claim 9, wherein the second rhetorical element identifies product functionality.

13. The method of claim 9, further comprising retrieving a third rhetorical element from the plurality of rhetorical elements, the third rhetorical element including a product feature.

14. The method of claim 9, further comprising receiving input related to the audience profile from one or more browser interfaces.

15. The method of claim 9, further comprising linking the audience profile to an external reference, wherein the external reference is operable to point to an object or an address.

16. The method of claim 9, further comprising linking the audience profile to a concept instance having a property value.

17. The method of claim 16, wherein the property value is chosen from the group consisting of a feature, a differentiator, a legal note, a need, an application, a frequently asked question, and a success story.

18. A content management system comprising:

a database including a plurality of records, at least one record of the plurality of records including a plurality of fields storing a plurality of grammatical syntax elements associated with a content subject, each of the plurality of grammatical syntax elements having a rhetorical structure to facilitate selective assembly into at least one sentence; and

an audience profile stored in a memory, the audience profile including a plurality of audience factors related to desired presentation of the content subject.

19. The content management system of claim 18, wherein input related to the audience profile is received from one or more browser interfaces.

20. The content management system of claim 19, further comprising a server responsive to the database, the server configured to selectively retrieve at least one grammatical syntax element of the plurality of grammatical syntax elements and to provide a data file including at least one grammatical syntax element, at least a portion of the data file constructed based upon the audience profile.