Time slicing web based advertisements

• US 20080028064A1
• Filed: 07/26/2006
• Published: 01/31/2008
• Est. Priority Date: 07/26/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Patel, Jatin, Goyal, Prabhakar, Hamilton, Sam
• Granted Patent: US 7,945,660 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system and method are disclosed for rotating an advertisement on a single page or screen. The advertisement may be rotated when the user is active on the page or screen. In addition, the advertisement that replaces the original ad may be based on the user'"'"'s activity, or may be based on the content displayed in the page or screen. This system and method may increase advertising inventory that is displayed on a page or screen by displaying advertisements for a set time interval, which results in increased flexibility for sellers and buyers of online advertising.

Claims

1. A method for displaying advertisements on a single page, the method comprising:

displaying a first advertisement within the page;

measuring user activity within the page; and

replacing the first advertisement with a second advertisement on the page when the user is active on the page.

2. The method according to claim 1 wherein the page is a web page displayed on a web browser and the first and second advertisements are displayed at the same location on the web page.

3. The method according to claim 1 wherein the user activity is measured based on a user interaction with the page such as with a mouse movement, a keyboard activity, a joystick movement, or combinations thereof.

4. The method according to claim 3 wherein the second advertisement replaces the first advertisement after a time period in which the user interaction is measured.

5. The method according to claim 4 wherein the time period includes a plurality of time slabs, wherein each of the plurality of time slabs are added together when at least one user activity is measured in that time slab, further wherein when the added time slabs equal the time period, the second advertisement replaces the first advertisement.

6. The method according to claim 1 wherein the second advertisement is chosen based on the user activity.

7. The method according to claim 1 wherein the second advertisement is chosen based on content of the page.

8. The method according to claim 1 wherein the second advertisement is related to the first advertisement.

9. The method according to claim 8 wherein the second advertisement and the first advertisement are part of a series of advertisements displayed to convey a related message.

10. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for rotating an advertisement within a single page, the storage medium comprising instructions for:

displaying a first advertisement within the page;

measuring a time period the first advertisement is displayed;

monitoring user activity; and

replacing the first advertisement with a second advertisement when the time period equals a predetermined value and when user activity is measured.

11. The storage medium according to claim 10 wherein the user activity is monitored with a mouse movement, a keyboard activity, a joystick movement, or combinations thereof.

12. The storage medium according to claim 10 wherein the second advertisement replaces the first advertisement after a set time period.

13. The storage medium according to claim 12 wherein the time period comprises a plurality of time slabs, further wherein each of the plurality of time slabs is included in the time period when at least one of the user activity occurs in the time slab.

14. The storage medium according to claim 10 wherein the second advertisement is selected based on the content of the page, the user activity, or combinations thereof.

15. A method for providing advertisements to be displayed on a single page, the method comprising:

transmitting data over a network, wherein the data includes the page;

providing a first advertisement configured to be displayed on the page;

determining interaction with the page; and

providing a second advertisement configured to be displayed in place of the first advertisement on the page when there is interaction.

16. The method according to claim 15 wherein the second advertisement is provided after a predetermined time when there is interaction with the page.

17. The method according to claim 16 wherein the predetermined time includes a plurality of time slabs, where each of the plurality of time slabs is included in the predetermined time when there is interaction during that time slab.

18. The method according to claim 15 wherein the second advertisement is selected based on the content of the page, the user activity, or combinations thereof.

19. A system displaying a page with an advertisement, the system comprising:

a processor configured to be connected with a network;

a user interface coupled with the processor and configured to receive input;

a display coupled with the processor; and

a browser coupled with the processor and configured to display, on the display, data received over the network, the data including a page with a first advertisement, wherein the first advertisement is replaced by a second advertisement within the page when input is received.

20. The system according to claim 19 wherein the browser is stored in memory coupled with the processor.

21. The system according to claim 19 wherein the user interface includes a keyboard, a mouse, a joystick, or combinations thereof.

22. The system according to claim 21 wherein the second advertisement replaces the first advertisement when it is determined that a user is active.

23. The system according to claim 22 wherein it is determined that a user is active when input is received from the keyboard, the mouse, the joystick, or combinations thereof.