System and method for web destination profiling
First Claim
1. A computer system for profiling a web destination, comprising:
- storage for storing a web destination profile having characteristics of a population of visitors to a web destination; and
a web destination profiler operably coupled to the storage for generating the web destination profile.
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Accused Products
Abstract
An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
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Citations
20 Claims
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1. A computer system for profiling a web destination, comprising:
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storage for storing a web destination profile having characteristics of a population of visitors to a web destination; and a web destination profiler operably coupled to the storage for generating the web destination profile. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method for profiling a web destination, comprising:
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analyzing traffic at a web destination; determining unknown characteristics of a population of visitors to the web destination for a web destination profile; and storing the web destination profile in storage. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer system for profiling a web destination, comprising:
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means for analyzing content at a web destination; means for determining characteristics of a population of visitors to the web destination to generate a web destination profile; and means for generating the web destination profile. - View Dependent Claims (20)
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Specification