Method and system for implementing a virtual billboard when playing video from optical media

• US 20080031600A1
• Filed: 08/04/2006
• Published: 02/07/2008
• Est. Priority Date: 08/04/2006
• Status: Abandoned Application

• Current Assignee: Avago Technologies General IP PTE Limited (Broadcom, Inc.)
• Original Assignee: Avago Technologies General IP PTE Limited (Broadcom, Inc.)
• Inventors: Robey, Joshua
• Application Number:
  US11/498,997
• Publication Number:
  US 20080031600A1
• Time in Patent Office: Days
• US Class Current: 386/126
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/42646 for reading from or writing on a non-volatile solid state storage medium, e.g. DVD, CD-ROM
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/765 Interface circuits between an apparatus for recording and another apparatus
• CPC Class Codes: H04N 5/85 on discs or drums

Abstract

Herein described is a method and system of providing advertising content from a third party provider while playing a movie stored in an optical media. The movie is played back as a primary video stream while the advertising content is incorporated as a secondary video stream. One or more visual objects displayed by the movie may serve as one or more virtual billboards. The advertising content is incorporated into one or more virtual billboards as the movie is played. In a representative embodiment, the primary video stream is stored in an optical disc while the secondary video stream is stored in a remote server. The advertising content provided by the secondary video may be modified to suit the needs of the third party provider. The third party provider may comprise an advertising company, a product manufacturer, or a service provider, for example.

Claims

1. A method of authoring an optical disc capable of providing advertising content provided by a third party, said method comprising:

identifying one or more advertising objects in a primary video stored in said optical disc, said one or more advertising objects used to implement one or more virtual billboards for displaying one or more secondary videos comprising said advertising content.

2. The method of claim 1 wherein said one or more secondary videos originate from one or more remote servers while said primary video content originates from an optical media.

3. The method of claim 2 wherein said one or more secondary videos are received by way of one or more networking devices used at the viewer'"'"'s premises.

4. The method of claim 3 wherein said one or more networking devices comprises a modem.

5. The method of claim 4 wherein said modem comprises a digital subscriber line (DSL) or cable modem.

6. The method of claim 3 wherein said secondary video is transmitted by way of the Ethernet protocol.

7. The method of claim 1 wherein said one or more secondary videos and said primary video originate from an optical media.

8. The method of claim 1 wherein said primary video comprises a movie.

9. The method of claim 1 wherein said advertising content may be varied based on viewer information.

10. The method of claim 9 wherein said viewer information may be transmitted by way of one or more networking devices used at the viewer'"'"'s premises.

11. The method of claim 10 wherein said one or more networking devices comprises a modem.

12. The method of claim 11 wherein said modem comprises a digital subscriber line (DSL) or cable modem.

13. The method of claim 10 wherein said viewer information is transmitted by way of the Ethernet protocol.

14. The method of claim 1 further comprising determining metadata related to said primary and said one or more secondary videos such that said one or more virtual billboards may be properly displayed.

15. The method of claim 14 wherein said metadata comprises one or more identifiers and/or descriptors for describing location, size, timing, and alpha-blending of said primary and said secondary videos.

16. The method of claim 14 further comprising employing one or more object recognition and tracking algorithms to said one or more advertising objects to facilitate generating said metadata.

17. The method of claim 14 wherein said metadata is stored in said optical disc.

18. An optical disc player for displaying advertising content provided by a third party while viewing a video program comprising:

a video decoder; and

a video combiner, said video decoder used to decode said primary and said one or more secondary videos, said video combiner used for combining said primary video and said one or more secondary videos, said video decoder transmitting to said video combiner, wherein said advertising content is displayed using one or more objects in said primary video.

19. The optical disc player of claim 18 wherein said video combiner utilizes metadata for combining said primary video and said one or more secondary videos.

20. The optical disc player of claim 19 wherein said metadata defines the location, size, timing, and alpha-blending of said primary and said one or more secondary videos.

21. A method of playing a video program that incorporates advertising content into one or more advertising objects comprising:

using an optical disc that stores said video program;

accessing metadata previously stored in said optical disc;

using said metadata to locate one or more secondary videos;

retrieving said one or more secondary videos containing said advertising content; and

using said secondary videos to display said advertising content using one or more virtual billboards.

22. The method of claim 21 wherein said one or more secondary videos are located in one or more remote servers.

23. The method of claim 21 wherein said one or more secondary videos are located in said optical disc.

24. The method of claim 21 wherein said advertising content is determined based on viewer information.

25. The method of claim 21 wherein said viewer information is obtained using one or more network devices located at the viewer'"'"'s premises.

26. The method of claim 21 wherein said advertising content comprises an animated presentation.