Method for Internet Based Advertising and Referral using a Fixed Fee Methodology
First Claim
1. A method of advertising a first web site on a second web site comprising:
- providing an upper level category and a lower level category;
assigning at least one keyword to each of the categories;
respectively assigning fixed amounts of compensation to the keywords;
assigning the second web site to any one of the categories, thereby defining a second web site category;
associating the first web site with any of the keywords and with the amount of compensation assigned to such keywords, thereby defining at least one first web site category;
in response to receiving a request from the second web site, determining the second web site category; and
providing to the second web site a hyperlink to the first web site.
1 Assignment
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Accused Products
Abstract
A method of advertising a first web site on a second web site comprising with a fixed compensation based methodology. The method includes providing an upper level category and a lower level category, assigning at least one keyword to each of the categories, respectively assigning fixed amounts of compensation to the keywords that the first web sites will pay, assigning the second web site to any one of the categories, thereby defining a second web site category, associating the first web site with any of the keywords and with the amount of compensation assigned to such keywords, thereby defining at least one first web site category, in response to receiving a request from the second web site, determining the second web site category, and providing to the second web site a hyperlink to the first web site. In response to an Internet user selecting any one of the hyperlinks, awarding the second web site at least a portion of the fixed amount of compensation assigned to the keyword that substantially matches the queried keyword and with which the first web site corresponding to the selected hyperlink is associated.
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Citations
20 Claims
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1. A method of advertising a first web site on a second web site comprising:
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providing an upper level category and a lower level category; assigning at least one keyword to each of the categories; respectively assigning fixed amounts of compensation to the keywords; assigning the second web site to any one of the categories, thereby defining a second web site category; associating the first web site with any of the keywords and with the amount of compensation assigned to such keywords, thereby defining at least one first web site category; in response to receiving a request from the second web site, determining the second web site category; and providing to the second web site a hyperlink to the first web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of advertising a plurality of first web sites on a second web site comprising:
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providing an upper level category and a lower level category; assigning keywords to the categories; assigning the second web site to any one of the categories based upon a performance of the second web site, thereby defining a second web site category; in each category, respectively assigning fixed amounts of compensation to the keywords; respectively associating the first web sites with any of the keywords and with the amount of compensation assigned to such keywords; receiving a keyword query having a queried keyword from the second web site; determining the second web site category; arranging respective hyperlinks to any of the first web sites associated with the keyword that substantially matches the queried keyword and that is assigned to the second web site category, thereby creating an arranged results list; and providing to the second web site the arranged results list. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method of advertising a plurality of first web sites on a second web site comprising:
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providing an upper level category and a lower level category; assigning keywords to each of the categories; providing a means for assigning the second web site to any one of the categories, thereby defining a second web site category; in each category, respectively assigning fixed amounts of compensation to the keywords; providing a means for respectively associating the first web sites with any of the keywords and with the amount of compensation assigned to such keywords, thereby defining respective first web site categories; receiving a keyword query having a queried keyword from the second web site; determining the second web site category; and providing a means for arranging respective hyperlinks to the first web sites associated with the keyword that substantially matches the queried keyword and that is assigned to the second web site category, thereby defining an arranged results list. - View Dependent Claims (18)
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19. A method of advertising a plurality of first web sites on a second web site comprising:
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providing an upper level category and a lower level category; assigning keywords to the categories; assigning the second web site to any one of the categories based upon a performance of the second web site, thereby defining a second web site category; respectively assigning fixed amounts of compensation to the keywords, wherein the fixed amount of compensation assigned to any one of the keywords assigned to the upper level category is greater than the fixed amount of compensation assigned to the one keyword that is assigned to the lower level category; respectively associating the first web sites with any one of the keywords and with the amount of compensation assigned to the one keyword; receiving a keyword query having a queried keyword from the second web site; determining the second web site category; arranging respective hyperlinks to the first web sites associated with the keyword that substantially matches the queried keyword and that is assigned to the second web site category, based upon respective performances of the first web sites, thereby defining an arranged results list; providing to the second web site the arranged results list; and in response to an Internet user selecting any one of the hyperlinks, awarding the second web site at least a portion of the fixed amount of compensation assigned to the keyword that substantially matches the queried keyword and with which the first web site corresponding to the selected hyperlink is associated. - View Dependent Claims (20)
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Specification