Digital wireless advertising
First Claim
1. A method for direct wireless marketing comprising:
- creating advertisements by at least one advertiser involved with the wireless marketing;
transmitting the created advertisements to a service provider;
providing payment to the service provider from the at least one advertiser for distributing the created advertisements;
transmitting the created advertisements wirelessly from the at least one advertiser location to a surrounding area;
connecting a user to the service provider for receiving the created advertisements;
creating a list of items the user wants from the received advertisements;
transmitting the list of wanted items to a computer in a car of the user;
receiving wirelessly the created advertisements transmitted to the surrounding area at the computer in the car, while the car is driven through the surrounding area;
filtering out those created advertisements that do not match the items on the wanted list by the computer in the car; and
,presenting advertisements matching the items on the wanted list by the computer in the car.
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Accused Products
Abstract
The present invention relates to a direct digital wireless marketing system and method. With the invention businesses can contract for advertisements to be transmitted from a radio data link covering the area surrounding the business and reaching multipurpose computers inside the cars as they travel within the area. The ads are in a digital format for display on the in-car computer. The in-car computer filters the ads transmitted from the businesses for only preselected items needed by the user. The businesses pay for the ads through the service provider that also setups the hardware and software. The businesses upload data regarding the ads they are transmitting to the service provider, so that the filtered advertisements are easily selected by the user via the service provider. Ads that appeal to the user can be stored for later use as needed in the multipurpose computer.
39 Citations
33 Claims
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1. A method for direct wireless marketing comprising:
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creating advertisements by at least one advertiser involved with the wireless marketing; transmitting the created advertisements to a service provider; providing payment to the service provider from the at least one advertiser for distributing the created advertisements; transmitting the created advertisements wirelessly from the at least one advertiser location to a surrounding area; connecting a user to the service provider for receiving the created advertisements; creating a list of items the user wants from the received advertisements; transmitting the list of wanted items to a computer in a car of the user; receiving wirelessly the created advertisements transmitted to the surrounding area at the computer in the car, while the car is driven through the surrounding area; filtering out those created advertisements that do not match the items on the wanted list by the computer in the car; and
,presenting advertisements matching the items on the wanted list by the computer in the car. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. The method for direct wireless marketing comprising:
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creating advertisements by at least one advertiser involved with the wireless marketing; transmitting the created advertisements to a service provider; providing payment to the service provider from the at least one advertiser for distributing the created advertisements; transmitting the created advertisements wirelessly from the at least one advertiser location to a surrounding area; connecting the user to the service provider uses a computer in the car having a connection to the internet; creating the list of items the user wants is accomplished in the computer in the car; selectively storing the wirelessly received created advertisements and the advertisements matching the wanted items list in the car computer for later use in the selected one of the car computer and home computer; data for the created list of wanted items and the selectively stored advertisements are available in the car computer; receiving wirelessly the created advertisements transmitted to the surrounding area at the computer in the car, while the car is driven through the surrounding area; filtering out those created advertisements that do not match the items on the wanted list by the computer in the car; and
,presenting advertisements matching the items on the wanted list by the computer in the car.
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25. A computer and hardware in a vehicle of a user comprising:
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a plurality of features provided by the computer and hardware in the vehicle of the user; a computer provided by at least one advertiser for creating advertisements; the at least one advertiser computer for transmitting the created advertisements to a service provider via the internet; the at least one advertiser computer for providing payment to the service provider via the internet; a wireless data transceiver connected to the advertiser computer provided for or by at least one advertiser and for transmitting wireless advertisements to a surrounding area; a home computer of the user to connect the user to the service provider to receive the created advertisements; the home computer of the user to create a list of wanted items the user wants from the received created advertisements; a wireless data transceiver in the vehicle computer to receive the list of wanted items that correspond to wanted advertisements from the home computer of the user; audio and video outputs in the vehicle computer to output only those wirelessly transmitted advertisements which the vehicle computer match with items on the wanted list. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33)
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Specification