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System and method for forecasting the performance of advertisements using fuzzy systems

  • US 20080033810A1
  • Filed: 08/02/2006
  • Published: 02/07/2008
  • Est. Priority Date: 08/02/2006
  • Status: Abandoned Application
First Claim
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1. A method for forecasting the performance of an advertisement through the utilization of a fuzzy system, the method comprising:

  • calculating a ranking score for an advertisement;

    mapping the advertisement to at least one query using a bidded search term;

    retrieving analytics data for at least one advertisement associated with the mapped query to construct at least one fuzzy set;

    identifying a fuzzy membership function and at least one rule associated with the fuzzy membership function;

    calculating a truth level for at least one rank for the advertisement through the use of the ranking score; and

    calculating at least one average forecasted advertising metric value for the advertisement.

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