PRESS RELEASE DISTRIBUTION SYSTEM

• US 20080033815A1
• Filed: 06/29/2007
• Published: 02/07/2008
• Est. Priority Date: 06/29/2006
• Status: Active Grant

• Current Assignee: Integrated Advertising Labs LLC
• Original Assignee: Nativo, Inc.
• Inventors: Choi, Justin
• Granted Patent: US 9,646,324 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

Claims

1. A press release distribution system comprising:

a distributor module adapted to receive a press release, and to distribute the press release to one or more forum sites over a network according to relatedness between the press release and the one or more forum sites;

at least one input handler module adapted to receive the press release from one or more advertisers, and to provide the press release to the distributor module; and

at least one press release poster module adapted to run at respective said one or more forum sites, to receive the press release over the network, and to post the press release as a message at the respective said one or more forum sites.

2. The press release distribution system of claim 1, wherein the distributor module is adapted to provide the press release to one or more users of the forum sites in accordance with at least one of user data or user activities.

3. The press release distribution system of claim 1, further adapted to receive, distribute and post at least one of news regarding the one or more advertisers, an advertisement from the one or more advertisers, messages related to the one or more advertisers, or non-“

press”

events.

4. The press release distribution system of claim 1, wherein each of the one or more forum sites comprises a forum software adapted to run therein, and the at least one press release poster module comprises a plug-in installed in the forum software.

5. The press release distribution system of claim 1, wherein the at least one press release poster module comprises a monitor module for monitoring user activities at the respective said one or more forum sites to generate a user profile.

6. The press release distribution system of claim 5, wherein each of the one or more forum sites includes a database of user data, and the at least one press release poster module is further adapted to analyze at least one of the user data or the user activities to target the press release to one or more particular users.

7. The press release distribution system of claim 5, wherein the user activities comprise at least one of message reading and posting by a user, searches conducted by the user at said one or more forum sites, or user account and profile information.

8. A method of distributing a press release to one or more forum sites, the method comprising:

receiving the press release from one or more advertisers;

distributing the press release to the one or more forum sites over a network according to relatedness between the press release and the one or more forum sites; and

posting the press release as a message at the one or more forum sites.

9. The method of claim 8, further comprising providing the press release to one or more particular users of the forum sites in accordance with at least one of user data or user activities.

10. The method of claim 8, further comprising receiving, distributing and posting at least one of news regarding the one or more advertisers, an advertisement from the one or more advertisers, messages related to the one or more advertisers, or non-“

press”

events.

11. The method of claim 8, further comprising monitoring user activities at the one or more forum sites to generate a user profile.

12. The method of claim 11, wherein each of the one or more forum sites includes a database of user data, the method further comprising analyzing at least one of the user data or the user activities to target the press release to one or more particular users.

13. A brand management system coupled to a plurality of web sites over a communications network, the brand management system comprising:

a press release distribution system adapted to receive a press release related to an advertiser and provide the press release to one or more forum sites among the plurality of web sites to post as a message, in accordance with relatedness between the press release and the one or more forum sites;

a brand monitoring tool adapted to automatically monitor one or more of the web sites for at least one keyword related to a particular brand or product of the advertiser; and

an advertisement directory system comprising a directory of web sites that are likely to provide an effective venue for one or more advertisements for the particular brand or product.

14. The brand management system of claim 13, wherein said one or more web sites further include one or more advertisement sites suitable for placing the advertisements to be viewed by consumers.

15. The brand management system of claim 13, wherein said one or more web sites further include one or more popular sites to be monitored for the particular brand or product.

16. The brand management system of claim 13, wherein the press release distribution system is adapted to provide the press release to one or more users of the forum sites in accordance with at least one of user data or user activities.

17. The brand management system of claim 13, wherein the press release distribution system is adapted to receive, distribute and post at least one of news regarding the one or more advertisers, an advertisement from the one or more advertisers, messages related to the one or more advertisers, or non-“

press”

events.

18. The brand management system of claim 13, wherein each of the one or more forum sites comprises a forum software adapted to run therein, and the press release distribution system comprises at least one press release poster installed in the forum software as a plug-in.

19. The brand management system of claim 13, wherein the press release distribution system is further adapted to monitor user activities at the respective said one or more forum sites to generate a user profile.

20. The brand management system of claim 19, wherein each of the one or more forum sites includes a database of user data, and the press release distribution system is further adapted to analyze at least one of the user data or the user activities to target the press release to one or more particular users.