PRESS RELEASE DISTRIBUTION SYSTEM
First Claim
1. A press release distribution system comprising:
- a distributor module adapted to receive a press release, and to distribute the press release to one or more forum sites over a network according to relatedness between the press release and the one or more forum sites;
at least one input handler module adapted to receive the press release from one or more advertisers, and to provide the press release to the distributor module; and
at least one press release poster module adapted to run at respective said one or more forum sites, to receive the press release over the network, and to post the press release as a message at the respective said one or more forum sites.
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Accused Products
Abstract
A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.
39 Citations
20 Claims
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1. A press release distribution system comprising:
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a distributor module adapted to receive a press release, and to distribute the press release to one or more forum sites over a network according to relatedness between the press release and the one or more forum sites;
at least one input handler module adapted to receive the press release from one or more advertisers, and to provide the press release to the distributor module; and
at least one press release poster module adapted to run at respective said one or more forum sites, to receive the press release over the network, and to post the press release as a message at the respective said one or more forum sites. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of distributing a press release to one or more forum sites, the method comprising:
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receiving the press release from one or more advertisers;
distributing the press release to the one or more forum sites over a network according to relatedness between the press release and the one or more forum sites; and
posting the press release as a message at the one or more forum sites. - View Dependent Claims (9, 10, 11, 12)
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13. A brand management system coupled to a plurality of web sites over a communications network, the brand management system comprising:
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a press release distribution system adapted to receive a press release related to an advertiser and provide the press release to one or more forum sites among the plurality of web sites to post as a message, in accordance with relatedness between the press release and the one or more forum sites;
a brand monitoring tool adapted to automatically monitor one or more of the web sites for at least one keyword related to a particular brand or product of the advertiser; and
an advertisement directory system comprising a directory of web sites that are likely to provide an effective venue for one or more advertisements for the particular brand or product. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification