Real time interactive response system and methods

• US 20080033818A1
• Filed: 07/02/2007
• Published: 02/07/2008
• Est. Priority Date: 03/17/2005
• Status: Abandoned Application

• Current Assignee: INC2 Webcom, Ltd. (Onecall Contact Centers Ltd.)
• Original Assignee: INC2 Webcom, Ltd. (Onecall Contact Centers Ltd.)
• Inventors: Avissar, Millo
• Application Number:
  US11/824,727
• Publication Number:
  US 20080033818A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method is disclosed in which advertisers actively look for potential consumers by capturing network activity. A User Activity Outline (UAO) is formed by populating a data structure with captured and other information relating to the user activity. The system identifies and informs one or more relevant providers/advertisers in real time about the user activity using a Prompt Sales Lead Notification (PSLN). A relevant advertiser can respond (or not) to the PSLN by transmitting a message, an advertiser prompt proposal (APP), in real time to the system. The system creates Enhanced APP (EAPP) for each APP selected for presentation, and/or Combined EAPP (CEAPP). Methods of presentation include visual, audio, or a combination of both, and include setting a waiting period for presentation. The ads'"'"' relevance can be visually and/or audibly indicated. The ads can be prioritized for presentation by the system and at set intervals of time.

Claims

1. A method of advertising to a potential customer who is using a computer connected to a network in which an ad from one or more registered advertisers each having an advertiser'"'"'s terminal connected to said network can tailor an ad to said potential customer before said ad is presented to said potential customer;

the method including;

providing a system server;

storing information relating to each of said one or more registered advertisers on a computer readable medium associated with said system server;

capturing information relating to said potential customer'"'"'s use of said computer on said network;

employing at least some of said captured information and some or all of said information relating to said one or more registered advertisers to identify one or more of said registered advertisers as relevant advertisers for said potential customer;

informing one or more of said relevant advertisers, in real time, of said potential customer'"'"'s activity whereby said one or more of said relevant advertisers can tailor an ad to said potential customer before said ad is presented to said potential customer;

receiving ads and/or other information relating to one or more of said relevant advertisers in response to said informing, said system server being used as an intermediary between said one or more relevant advertisers and said potential customer;

selecting one or more of said ads and/or other information relating to said one or more relevant advertisers for presentation to said potential customer after a waiting period; and

presenting said selected one or more of said ads and/or other information collected during said waiting period.

2. The method of claim 1, including said potential customer setting said waiting period.

3. The method of claim 2, including said potential customer setting said waiting period by selecting a predefined number of said selected one or more of said ads and/or other information for display in a group, said waiting period determined by the time required to select said predefined number in said selecting step.

4. The method of claim 2, said potential customer setting said waiting period to a predefined time interval.

5. The method of claim 1, said potential customer ending said waiting period by initiating an activity in real-time.

6. The method of claim 5, wherein said activity includes one of clicking on a button on a graphical user interface presented on said potential customer'"'"'s computer, sending a manual request to said system server or directly to said one or more of said relevant advertisers, and providing a voice command to said one or more of said relevant advertisers.

10. The method of claim 1, further comprising prioritizing said selected one or more of said ads and/or other information, said presenting step further including presenting said selected one or more of said ads and/or other information in the sequential order determined by said prioritizing step.

11. The method of claim 10, said presenting step including presenting one or more groups of said selected and prioritized one or more of said ads and/or other information according to the sequential order, and spaced by said waiting period.

12. The method of claim 10, said presenting step including presenting said selected and prioritized one or more of said ads and/or other information in the sequential order one at a time and spaced by said waiting period.

13. The method of claim 10, said prioritizing step comprising analyzing at least some of said ads and/or other information relating to said one or more of said relevant advertisers, information from said computer readable medium, and said captured information to prioritize the presentation of said selected one or more of said ads and/or other information in said presenting step according to one or more criteria.

14. The method of claim 13, wherein said criteria include at least one of time of creation, content, cost of presenting, relevancy to said captured information, history of each of said one or more relevant advertisers, a preference of each of said one or more of said relevant advertisers, and a preference of said potential customer.

15. The method of claim 1, wherein said presenting said selected one or more of said ads and/or other information includes displaying said selected one or more of said ads and/or other information as on-going visual media content.

16. The method of claim 15, wherein said on-going visual media content includes any combination of one or more of a graphic icon, a picture, a video clip, a snapshot of a website, descriptive text providing information about said relevant advertiser, a URL, a communication button providing a link to an internet communication service, a personalized response, and a visual indicator of a degree of relevance of said ad to said captured information.

17. The method of claim 16, wherein said descriptive text includes at least one of the name of said one or more of said relevant advertisers, a corresponding business name, a corresponding business category, a promotional description, an address, directions, a map, references and consumer feedback.

18. The method of claim 16, wherein said URL includes an internet link to one of a website, a coupon, a map, a satellite image, a video, and a webcam.

19. The method of claim 16, wherein said internet communication service includes one of Instant Messenger, a call service and a chat service accessible by clicking said communication button.

20. The method of claim 1, wherein said presenting step includes presenting said selected one or more of said ads and/or other information in audible form, wherein said audible form includes any combination of one or more of voice messages, sound effects, a personalized voice response, and an audible indicator of a degree of relevance of said ad to said captured information.

21. The method of claim 20, wherein said one or more of said voice messages includes a recitation of at least one of the name of said one or more of said relevant advertisers, a corresponding business name, a corresponding business category, a promotional description, an address, directions to said address, and consumer feedback.

7. A method, of advertising to a potential customer who is using a computer connected to a network in which an ad from one or more registered advertisers each having an advertiser'"'"'s terminal connected to said network can tailor an ad to said potential customer before said ad is presented to said potential customer;

the method including;

providing a system server;

storing information relating to each of said one or more registered advertisers on a computer readable medium associated with said system server;

capturing information relating to said potential customer'"'"'s use of said computer on said network;

employing at least some of said captured information and some or all of said information relating to said one or more registered advertisers to identify one or more of said registered advertisers as relevant advertisers for said potential customer;

informing one or more of said relevant advertisers, in real time, of said potential customer'"'"'s activity whereby said one or more of said relevant advertisers can tailor an ad to said potential customer before said ad is presented to said potential customer;

receiving ads and/or other information relating to one or more of said relevant advertisers in response to said informing, said system server being used as an intermediary between said one or more relevant advertisers and said potential customer;

selecting one or more of said ads and/or other information relating to said one or more relevant advertisers for presentation to said potential customer after a waiting period calculated in real-time according to a rule-based engine; and

presenting said selected one or more of said ads and/or other information collected during said waiting period.

8. The method of claim 7, wherein said presenting one or more of said ads and/or other information includes presenting a of said ads and/or other information after said waiting period, wherein said waiting period is measured by the time required to reach a pre-determined quota of said number of said ads and/or other information.

9. The method of claim 7, wherein said calculating said waiting period employs data from one or more of said captured information, a date and time of occurrence of said potential customer'"'"'s activity, and parameters associated with the performance of said system server including one or more of load, performance, and priorities.

22. A server-based system for advertising to a potential customer who is using a computer connected to a network in which an ad from one or more registered advertisers each having an advertiser'"'"'s terminal connected to said network can tailor an ad to said potential customer before said ad is presented to said potential customer;

said system including;

a system server connected to said network, said system server operably connected and in communication with said one or more registered advertiser'"'"'s terminals and with said potential customer'"'"'s computer through said network;

a computer readable storage medium operably connected with said system server comprising a database of stored information relating to each of said one or more registered advertisers, said computer readable storage medium adapted and configured to receive information from each of said one or more registered advertisers;

a network activity monitoring module operably connected and in communication with said system server for capturing information relating to said potential customer'"'"'s network-based use of said computer; and

a software module residing on said system server and operably connected to said database, said software module configured to;

employ at least some of said captured information and some or all of said information relating to said one or more registered advertisers to identify one or more of said registered advertisers as relevant advertisers for said potential customer;

inform one or more of said relevant advertisers, in real time, of said potential customer'"'"'s activity whereby said one or more of said relevant advertisers can tailor an ad to said potential customer before said ad is presented to said potential customer;

receive ads and/or other information relating to said potential customer'"'"' activity from said one or more of said relevant advertisers, said system server being used as an intermediary between said one or more of said relevant advertisers and said potential customer;

select one or more of said ads and/or other information relating to said one or more relevant advertisers for presentation to said potential customer after a waiting period; and

present said selected one or more of said ads and/or other information collected during said waiting period.

23. The system of claim 22, wherein said database includes records associated with each of said one or more registered advertisers, said records including at least one of an advertiser identifier, authenticating information, contact information, services provided, preferred opportunities, and payment information.

24. The system of claim 22, wherein said computer readable storage medium further includes a database for storing information associated with said potential customer.

25. The system of claim 22, wherein said network activity monitoring module is located and configured for capturing said information relating to said potential customer'"'"'s network-based use of said computer associated with at least one of a directory net site, a search engine net server, an electronic bulletin board, and a user net device.

26. The system of claim 25, wherein said captured information and other information includes at least one of a location of and the device associated with said potential customer'"'"'s computer.

27. The system of claim 22, said software module further configured to provide a data structure and to populate as many data elements as possible in said data structure with said captured information and other information to form a user activity outline relating to said potential customer and indicating the nature of said potential customer'"'"'s activity.

28. The system of claim 27, said system further comprising an authenticating module for verifying said captured information.

29. The system of claim 22, said software module configured to set said waiting period in response to said potential customer setting said waiting period to a predefined time interval or ending said waiting period by initiating an activity in real-time.

30. The system of claim 22, wherein said waiting period is calculated in real-time according to a rule-based engine.

31. The system of claim 30, wherein said calculating said waiting period employs data from one or more of said captured information, a date and time of occurrence of said potential customer'"'"'s activity, and parameters associated with the performance of said system server including one or more of load, performance, and priorities.

32. The system of claim 22, wherein said waiting period is measured by the time required to reach a pre-determined quota of said number of said ads and/or other information.

33. The system of claim 22, said software module further configured to prioritize said selected one or more of said ads and/or other information, and to present said selected one or more of said ads and/or other information in the prioritized order.

34. The system of claim 33, further comprising memory for temporarily storing said selected one or more of said ads and/or other information for presentation to said potential customer at the end of said waiting period, wherein said selected one or more of said ads and/or information include audio and/or visual media.

35. The system of claim 33, said software module further configured to analyze at least some of said ads and/or other information relating to said one or more of said relevant advertisers, information from said computer readable medium, and said captured information to determine said prioritized order according to one or more criteria.

36. The system of claim 35, wherein said criteria include at least one of time of creation, content, cost of presenting, relevancy to said captured information, history of each of said one or more relevant advertisers, a preference of each of said one or more of said relevant advertisers, and a preference of said potential customer.

37. The system of claim 22, wherein said potential user'"'"'s computer comprises or is connected with a video display, said software module further configured to present said selected one or more of said ads and/or other information as on-going visual media content.

38. The system of claim 37, wherein said on-going visual media content includes any combination of one or more of a graphic icon, a picture, a video clip, a snapshot of a website, descriptive text providing information about said relevant advertiser, a URL, a communication button providing a link to an internet communication service, a personalized response, and a visual indicator of a degree of relevance of said ad to said captured information.

39. The system of claim 22, wherein said potential user'"'"'s computer is connected to or comprises an audio device, wherein said software module is configured to present said selected one or more of said ads and/or other information in audible form, wherein said audible form includes any combination of one or more of voice messages, sound effects, a personalized voice response, and an audible indicator of a degree of relevance of said ad to said captured information.

40. The system of claim 39, wherein said one or more of said voice messages includes a recitation of at least one of the name of said one or more of said relevant advertisers, a corresponding business name, a corresponding business category, a promotional description, an address, directions to said address, and consumer feedback.