Method and apparatus for conducting E-commerce on a mobile handset

• US 20080033832A1
• Filed: 07/21/2006
• Published: 02/07/2008
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: MSpot Inc (Samsung Electronics Co. Ltd.)
• Inventors: Ho, Edwin
• Granted Patent: US 9,454,783 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

A method and apparatus for system and method that enables e-commerce on a mobile handset device is provided.

Claims

1. A method for performing commercial activity on a mobile handset, comprising the steps of:

streaming content and associated metadata from a mobile handset service unit to a mobile handset, the metadata including data associated with a product related to said content;

running an application on the mobile handset to render said content;

processing the metadata to create a user-selectable option to purchase said product;

initiating the purchase of said product if a user selects said option.

2. The method of claim 1, wherein said content is audio content.

3. The method of claim 1, wherein said content is video content.

4. The method of claim 2, wherein said product is a ringtone.

5. The method of claim 2, wherein said product is a music CD.

6. The method of claim 3, wherein said product is a ringtone.

7. The method of claim 3, wherein said product is a video DVD.

8. The method of claim 3, wherein said product is a video-on-demand product.

9. The method of claim 1, wherein a system associated with said mobile handset service unit bills the user of mobile handset directly for the purchase of said product.

10. The method of claim 1, wherein a mobile handset carrier bills the user of mobile handset for the purchase of said product.

11. A method for performing commercial activity on a mobile handset, comprising the steps of:

streaming content and associated metadata from a mobile handset service unit to a mobile handset, the metadata including an identifier for a product;

running an application on the mobile handset to render the content;

processing the metadata to create a link to a website that offers said product; and

launching an application on the mobile handset to access said website and purchase said product if a user selects said link.

12. The method of claim 11, wherein said content is audio content.

13. The method of claim 11, wherein said content is video content.

14. The method of claim 12, wherein said product is a ringtone.

15. The method of claim 12, wherein said product is a music CD.

16. The method of claim 13, wherein said product is a ringtone.

17. The method of claim 13, wherein said product is a video DVD.

18. The method of claim 13, wherein said product is a video-on-demand product.

19. The method of claim 11, wherein a system associated with said mobile handset service unit bills the user of mobile handset directly for the purchase of said product.

20. The method of claim 11, wherein a mobile handset carrier bills the user of mobile handset for the purchase of said product.

21. A method for performing commercial activity on a mobile handset, comprising the steps of:

streaming content and associated metadata from a mobile handset service unit to a mobile handset, the metadata including an identifier for a product;

running an application on the mobile handset to render the content;

processing said metadata to create a user-selectable option on the display of the mobile handset that enables the user of said mobile handset to purchase said product;

receiving, at said mobile handset service unit, a signal from said mobile handset indicating that said user selected said option; and

communicating between the mobile handset service unit and a computing device operated by the seller of said product to enable said user to purchase said product from said seller without terminating said application.

22. The method of claim 21, wherein said content is audio content.

23. The method of claim 21, wherein said content is video content.

24. The method of claim 22, wherein said product is a ringtone.

25. The method of claim 22, wherein said product is a music CD.

26. The method of claim 23, wherein said product is a ringtone.

27. The method of claim 23, wherein said product is a video DVD.

28. The method of claim 23, wherein said product is a video-on-demand product.

29. The method of claim 21, wherein a system associated with said mobile handset service unit bills the user of mobile handset directly for the purchase of said product.

30. The method of claim 21, wherein a mobile handset carrier bills the user of mobile handset for the purchase of said product.

31. A system for enabling commercial activity on a mobile handset, comprising:

a mobile handset service unit for streaming content and associated metadata to a mobile handset, the metadata including an identifier for a product;

said mobile handset comprising;

circuitry for running an application to render the content;

circuitry for processing the metadata to create a link to a website that offers said product; and

circuitry for launching an application to access said website and purchase said product.

32. The system of claim 31, wherein said content is audio content.

33. The system of claim 31, wherein said content is video content.

34. The system of claim 32, wherein said product is a ringtone.

35. The system of claim 32, wherein said product is a music CD.

36. The system of claim 33, wherein said product is a ringtone.

37. The system of claim 33, wherein said product is a video DVD.

38. The system of claim 33, wherein said product is a video-on-demand product.

39. The system of claim 31, wherein a system associated with said mobile handset service unit bills the user of mobile handset directly for the purchase of said product.

40. The system of claim 31, wherein a mobile handset carrier bills the user of mobile handset for the purchase of said product.

41. The system of claim 31, wherein said identifier comprises a URL for said website.

42. A system for enabling commercial activity on a mobile handset, comprising:

a mobile handset service unit for streaming content and associated metadata to a mobile handset, the metadata including an identifier for a product;

a mobile handset comprising;

circuitry for running an application to render the content;

circuitry for processing said metadata to create a user-selectable option on the display of the mobile handset that enables the user of said mobile handset to purchase said product;

wherein said mobile handset service unit is capable of receiving a signal for said mobile handset indicating that said user selected said option; and

a communication link between the mobile handset service unit and a site operated by the seller of said product to enable said user to purchase said product from said seller without terminating said application.

43. The system of claim 42, wherein said content is audio content.

44. The system of claim 42, wherein said content is video content.

45. The system of claim 43, wherein said product is a ringtone.

46. The system of claim 43, wherein said product is a music CD.

47. The system of claim 44, wherein said product is a ringtone.

48. The system of claim 44, wherein said product is a video DVD.

49. The system of claim 44, wherein said product is a video-on-demand product.

50. The system of claim 42, wherein a system associated with said mobile handset service unit bills the user of mobile handset directly for the purchase of said product.

51. The system of claim 42, wherein a mobile handset carrier bills the user of mobile handset for the purchase of said product.