Method and system for populating resources using web feeds

• US 20080034058A1
• Filed: 08/01/2006
• Published: 02/07/2008
• Est. Priority Date: 08/01/2006
• Status: Abandoned Application

• Current Assignee: Marchex Incorporated
• Original Assignee: Marchex Incorporated
• Inventors: Ferroni, Lara, Ferroni, Cameron, Korman, Walter
• Application Number:
  US11/498,217
• Publication Number:
  US 20080034058A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A software and/or hardware facility that identifies and characterizes web feeds and web feed content for purposes of populating a resource with targeted content. The facility identifies web feeds and characterizes the web feeds and/or content in the web feeds using attributes from an attribute taxonomy. The characterization may be based on metadata associated with the web feed and/or on content in the web feed. Once the web feeds and/or content of the web feeds have been characterized, the web feeds and content may be appropriately selected for inclusion in a resource. The resource may be targeted to recipients based on identified characteristics of the resource or recipients.

Claims

1. A method in a computing system of populating a resource having a uniform resource identifier with content that is related to the uniform resource identifier, the method comprising:

(a) identifying a plurality of web feeds;

(b) characterizing the identified plurality of web feeds based on the content of the web feeds;

(c) receiving a uniform resource identifier associated with a resource;

(d) selecting one or more of the identified plurality of web feeds so that the selected one or more web feeds is related to the received uniform resource identifier, wherein the selection is based in part on the characterization of the one or more web feeds;

(e) populating at least some of the resource with content from the selected one or more plurality of web feeds, such that the resource contains content that is related to the uniform resource identifier.

2. The method of claim 1, wherein the plurality of web feeds are identified by monitoring aggregator sites.

3. The method of claim 1, wherein the plurality of web feeds are identified by monitoring content producer sites.

4. The method of claim 1, wherein the plurality of web feeds are in RSS format.

5. The method of claim 1, wherein the plurality of web feeds are in Atom format.

6. The method of claim 1, wherein the characterization is based at least in part on metadata associated with each of the identified plurality of web feeds.

7. The method of claim 1, wherein the characterization is based at least in part on content contained in each of the identified plurality of web feeds.

8. The method of claim 1, wherein the characterization is based at least in part on a manual classification of each of the identified plurality of web feeds.

9. The method of claim 1, wherein the characterization comprises identifying one or more attributes that are related to the content of at least one of the plurality of web feeds.

10. The method of claim 9, wherein the one or more attributes include geographic attributes.

11. The method of claim 10, wherein the geographic attributes are latitude and longitude attributes.

12. The method of claim 9, wherein the one or more attributes include topic attributes.

13. The method of claim 1, wherein the resource is a web page.

14. The method of claim 1, wherein the resource is a search results web page.

15. The method of claim 1, wherein the resource is an aggregate web feed.

16. A method in a computing system of generating targeted content for a resource, the method comprising:

(a) identifying a plurality of web feeds;

(b) characterizing each of the identified plurality of web feeds by associating one or more attributes with each web feed;

(c) receiving a request for a resource;

(d) selecting one or more of the identified plurality of web feeds such that the selected one or more web feeds is related to the requested resource, wherein the selection is based in part on the characterization of the plurality of web feeds; and

(e) populating at least some of the resource with content from the selected one or more of the plurality of web feeds.

17. The method of claim 16, wherein the plurality of web feeds are identified by monitoring aggregator sites.

18. The method of claim 16, wherein the plurality of web feeds are identified by monitoring content producer sites.

19. The method of claim 16, wherein the characterization is based at least in part on metadata associated with each of the identified plurality of web feeds.

20. The method of claim 16, wherein the characterization is based at least in part on content contained in each of the identified plurality of web feeds.

21. The method of claim 16, wherein the characterization is based at least in part on a manual classification of each if the identified plurality of web feeds.

22. The method of claim 16, wherein the one or more attributes include geographic attributes.

23. The method of claim 16, wherein the one or more attributes include topic attributes.

24. The method of claim 16, wherein the resource is a web page.

25. The method of claim 16, wherein the resource is a search results page.

26. The method of claim 16, wherein the resource is identified by a uniform resource identifier.

27. The method of claim 26, wherein the web feeds are related to the uniform resource identifier.

28. A system for populating a requested resource with targeted content, the system comprising:

a catalog of web feeds, each of the web feeds being accessible via a network and having an associated one or more attributes that characterize the web feed; and

a selection module for populating a requested resource with targeted content, wherein one or more web feeds that are related to the requested resource are selected from the catalog of web feeds based on one or more attributes that characterize the one or more web feeds, and content from the selected one or more web feeds is used to populate at least a portion of the requested resource.

29. The system of claim 28, wherein each web feed is characterized least in part on based metadata associated with the web feed.

30. The system of claim 28, wherein each web feed is characterized at least in part based on content contained in the web feed.

31. The system of claim 28, wherein each web feed is characterized at least in part based on a manual classification of the web feed.

32. The system of claim 28, wherein the one or more attributes include geographic attributes.

33. The system of claim 32, wherein the geographic attributes are longitude and latitude attributes.

34. The system of claim 28, wherein the one or more attributes include topic attributes.

35. The system of claim 28, wherein the requested resource is a web page.

36. The system of claim 28, wherein the requested resource is a search results page.

37. The system of claim 28, wherein the requested resource is identified by a uniform resource identifier.

38. The system of claim 37, wherein the one or more web feeds are related to the uniform resource identifier.

39. A method in a computing system of generating targeted content for a resource, the method comprising:

(a) receiving a request for a resource;

(b) accessing a catalog of web feed content, wherein the web feed content in the catalog is characterized by one or more attributes related to the web feed content;

(c) selecting web feed content from the catalog of web feed content based in part on the attributes of the selected web feed content, wherein the selected web feed content is related to the requested resource; and

(d) populating at least some of the requested resource with the selected web feed content.

40. The method of claim 39, wherein the one or more attributes include geographic attributes.

41. The method of claim 40, wherein the geographic attributes are latitude and longitude attributes.

42. The method of claim 39, wherein the one or more attributes include topic attributes.

43. The method of claim 39, wherein the resource is a web page.

44. The method of claim 39, wherein the resource is a search results page.

45. The method of claim 39, wherein the resource is identified by a uniform resource identifier.

46. The method of claim 45, wherein the web feed content is related to the uniform resource identifier.

47. A system for populating a requested resource with targeted content, the system comprising:

a catalog of web feed content, wherein the web feed content in the catalog is characterized by one or more attributes related to the web feed content; and

a selection module for populating a requested resource with targeted content, wherein the targeted content is selected from the catalog of web feed content by identifying web feed content that is related to the requested resource based on one or more attributes that characterize the web feed content, and the selected web feed content is populated into at least a portion of the requested resource.

48. The system of claim 47, wherein the one or more attributes include geographic attributes.

49. The system of claim 48, wherein the geographic attributes are latitude and longitude.

50. The system of claim 47, wherein the one or more attributes include topic attributes.

51. The system of claim 47, wherein the resource is a web page.

52. The system of claim 47, wherein the resource is a search results page.

53. The system of claim 47, wherein the resource is identified by a uniform resource identifier.

54. The system of claim 53, wherein the web feed content is related to the uniform resource identifier.