DISTRIBUTION OF CONTENT AND ADVERTISEMENT

• US 20080034393A1
• Filed: 07/30/2007
• Published: 02/07/2008
• Est. Priority Date: 08/02/2006
• Status: Active Grant

• Current Assignee: Clarendon Foundation (Cheshire Homes) Inc
• Original Assignee: Clarendon Foundation (Cheshire Homes) Inc
• Inventors: Crayford, Aaron
• Granted Patent: US 7,761,900 B2
• Time in Patent Office: Days
• US Class Current: 725/87
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/80 Responding to QoS
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/104 Peer-to-peer [P2P] networks
• CPC Class Codes: H04N 21/231 Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Embodiments of the present disclosure provide a system and method for improved distribution of content on a communication network. The system and method are adapted to receive a video request message from a client, identify a location of the client, identify a location of one or more overlay nodes nearest to the client, identify a location of one or more network servers nearest to the client, generate network organization information, and publish the network organization information to at least the client.

Claims

1. A method comprising:

receiving a video request message from a user;

identifying a location of the user;

identifying a location of one or more overlay nodes nearest to the user;

generating network organization information; and

publishing the network organization information to at least the user.

2. The method of claim 1, further comprising determining whether the received video request message is a first video request message.

3. The method of claim 2, further comprising installing a service module on the user if the received video request message is the first video request message.

4. The method of claim 1, wherein the network organization information includes at least one of network topology information and network routing information.

5. The method of claim 1, further comprising streaming a first portion of the requested video data to the user for viewing by the user.

6. The method of claim 5, further comprising performing a subsection algorithm on the requested video data to separate the video data into a plurality of subsection portions so that one or more remaining subsection portions of the video data are streamed to the user from one or more overlay nodes.

7. The method of claim 6, wherein the subsection portions of the video are streamed to the user in optimal order so that the video is viewed by the user in an uninterrupted manner, and wherein the optimal order is based on at least one of an available bandwidth of the user, download speed capability of the user, and available bitrate range of the user.

8. The method of claim 1, further comprising:

generating a list of overlay nodes in the network that are nearest to the user; and

providing the generated list to the user.

9. The method of claim 1, wherein generating network organization information comprises generating topology information of the network including the location of the one or more other nodes in the network in relation to the user.

10. The method of claim 1, wherein generating network organization information comprises:

identifying routing information of the network including routes between the one or more other nodes in the network and the user; and

optimizing the routing information to find the shortest path between the one or more other nodes of the network and the user.

11. The method of claim 1, further comprising identifying an overload condition of resource contention between the one or more other nodes in the network.

12. The method of claim 1, further comprising identifying a location of one or more network servers in the network nearest to the user.

16. The method of claim 1, further comprising recommending an advertisement for the user based on the one or more interests of the user.

17. The method of claim 1, wherein identifying one or more interests of the user comprises reviewing data and information of the user related to at least one of browser information, cookie information, installed program information and usage information.

18. The method of claim 1, further comprising separating the video into a plurality of subsection portions so that the advertisement is streamed between subsection portions of the video.

13. A system comprising:

means for receiving a video request message from a user;

means for identifying a location of the user;

means for identifying a location of one or more overlay nodes nearest to the user;

means for generating network topology information; and

means for publishing the network topology information to at least the user.

14. Logic encoded in one or more tangible media for execution and when executed operable to:

receive a video request message from a user;

identify a location of the user;

identify a location of one or more overlay nodes nearest to the user;

generate network topology information; and

publish the network topology information to at least the user.

15. A method comprising:

receiving a video request from a user;

streaming the video to the user;

identifying one or more interests of the user;

obtaining an advertisement related to the one or more interests of the user;

interrupting the video stream at an interrupt point to stream the advertisement to the user; and

continuing streaming of the video to the user.

19. A system comprising:

means for receiving a video request from a user;

means for streaming the video to the user;

means for identifying one or more interests of the user;

means for obtaining an advertisement related to the one or more interests of the user;

means for interrupting the video stream at an interrupt point to stream the advertisement to the user; and

means for continue streaming the video to the user.

20. Logic encoded in one or more tangible media for execution and when executed operable to:

receive a video request from a user;

stream the video to the user;

identify one or more interests of the user;

obtain an advertisement related to the one or more interests of the user;

interrupt the video stream at an interrupt point to stream the advertisement to the user; and

continue streaming of the video to the user.