Systems and Methods For Media Planning, Ad Production, and Ad Placement For Out-Of-Home Media
First Claim
1. A computerized method of generating a out-of-home media plan for an out-of-home advertiser comprising:
- storing information regarding advertising rates of a plurality of out-of-home media properties;
storing information regarding out-of-home audience reached by the out-of-home media properties;
storing information regarding the out-of-home advertiser;
generating a media plan for out-of-home advertisements based on the advertising rates, information regarding out-of-home audience, and the information regarding the out-of-home advertiser; and
presenting the media plan to the out-of-home advertiser for purchase.
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Abstract
Methods and systems for generating an out-of-home media plan for an out-of-home advertiser. The approach may include storing information regarding advertising rates of a plurality of out-of-home media properties; storing information regarding out-of-home audience reached by the out-of-home media properties; storing information regarding the out-of-home advertiser; generating a media plan for out-of-home advertisements based on the advertising rates, information regarding out-of-home audience, and the information regarding the out-of-home advertiser; and presenting the media plan to the out-of-home advertiser for purchase. The out-of-home advertisement may include advertisement for a billboard, advertisement for an elevator, advertisement for a form of transportation, advertisement for a bus, or other advertisement.
78 Citations
15 Claims
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1. A computerized method of generating a out-of-home media plan for an out-of-home advertiser comprising:
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storing information regarding advertising rates of a plurality of out-of-home media properties;
storing information regarding out-of-home audience reached by the out-of-home media properties;
storing information regarding the out-of-home advertiser;
generating a media plan for out-of-home advertisements based on the advertising rates, information regarding out-of-home audience, and the information regarding the out-of-home advertiser; and
presenting the media plan to the out-of-home advertiser for purchase. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for providing an out-of-home media plan for an out-of-home advertiser comprising:
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a database of rate information of a plurality of out-of-home media properties;
a database of information regarding performance of the out-of-home media properties for respective demographics;
an interface that prompts an out-of-home advertiser for information regarding at least an audience targeted by the advertiser;
logic that generates an out-of-home media plan based on the rate card, information regarding performance, the demographic and the budget; and
an interface that presents the plan to the out-of-home advertiser for purchase. - View Dependent Claims (12)
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13. A method for providing a media plan for an out-of-home advertiser comprising:
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receiving location data from the out-of-home advertiser and, based on the location information and a database that associates location information, determining available markets;
receiving market selection from the out-of-home advertiser and, based on a database including rate information of out-of-home media properties, determining viable out-of-home media properties;
receiving selection of business category or demographics, performing category matching, and determining a custom out-of-home network hierarchy; and
receiving campaign parameters and, based on the campaign parameters, generating an out-of-home media plan. - View Dependent Claims (14, 15)
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Specification