SYSTEMS, METHODS, AND APPARATUSES FOR ADVERTISEMENT TARGETING/DISTRIBUTION

• US 20080040216A1
• Filed: 05/14/2007
• Published: 02/14/2008
• Est. Priority Date: 05/12/2006
• Status: Abandoned Application

• Current Assignee: Monster Worldwide Incorporated (Randstad NV)
• Original Assignee: Monster Worldwide Incorporated (Randstad NV)
• Inventors: DELLOVO, DANIELLE
• Application Number:
  US11/748,454
• Publication Number:
  US 20080040216A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 10/0639 Performance analysis of employees; Performance analysis of enterprise or organisation operations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The application discloses apparatuses, systems and methods for selecting a base data entry for distribution with a content provider'"'"'s requested content. More specifically, the disclosed system may be configured to receive and process a distribution advertisement request from a content provider or an affiliate. The system processes the advertisement request to extract content provider distribution parameters and/or web user data characteristics, if they exist. This data may be processed to create an initial a pool of potential base data entries, one (or more) of which will be distributed to a content provider. In an implementation, the system further processes the initial pool based on sponsor distribution parameters associated with the various base data entries that comprise the pool. Based on this analysis, the system selects one or more of the potential base data entries based on a variety of ad distribution considerations.

Claims

1. A method for distributing targeted advertisements comprising:

receiving a request for a distributed advertisement from a content provider;

extracting advertisement distribution parameters from the distributed advertisement request;

selecting an underlying base data entry based on an analysis of the extracted advertisement distribution parameters; and

transmitting a distributed advertisement for incorporation with content associated with the content provider.

2. The method of claim 1, further comprising:

processing the distributed advertisement request to extract content provider distribution characteristics.

3. The method of claim 2, further comprising:

processing the distributed advertisement request to extract web user characteristics.

4. The method of claim 3, wherein the web user characteristics include characteristics detailing dynamic web user interaction with the content provider.

5. The method of claim 4, wherein dynamic web user interaction is configured as a content provider registration characteristics.

6. The method of claim 3, wherein the extracted web user characteristics include active web user interaction characteristics.

7. The method of claim 6, wherein the active web user interaction characteristics include web user survey results.

8. The method of claim 3, wherein the extracted web user characteristics include passive web user interaction characteristics.

9. The method of claim 8, wherein the passive web user interaction characteristics includes cookie data associated with a web user that is collected by the content provider.

10. The method of claim 8, wherein the passive web user interaction characteristics include content provider search history associated with a web user.

11. The method of claim 2, wherein the content provider characteristics are used to create a base data entry pool of potential base data entries.

12. The method of claim 11, further comprising:

adjusting the contents of the initial base data entry pool based on extracted web user data characteristics.

13. The method of claim 11, further comprising:

creating a ranking of the contents of the initial base data entry pool based on analysis of extracted web user data characteristics and content provider characteristics.

14. The method of claim 13, wherein the ranking is refined based on an analysis of sponsor distribution parameters.

15. The method of claim 14, wherein the sponsor distribution parameters include a sponsor defined a number of impressions of the distributed advertisement associated with a selected base data entry.

16. The method of claim 1, wherein the distributed advertisement is transmitted to the content provider for incorporation with the requested content before being transmitted to the web user for display.

17. The method of claim 1, wherein the distributed advertisement is transmitted to the web user wherein it is incorporate with the requested content from the content provider.

18. The method of claim 17, wherein the target destination address is for the distributed advertisement is included as par of the distributed advertisement request.

19. A processor implemented method for managing advertisements comprising:

selecting an underlying base data entry from a system generated potential base data entry pool based on sponsor distribution parameters;

transferring the selected underlying base data entry to an advertisement creation module with the distribution parameters and web user characteristics;

retrieving the selected underlying base data entry and extract data elements from the base data entry for inclusion in a distributed advertisement;

incorporating the base data elements into an advertisement generation template; and

transmitting the generated advertisement for incorporation with provider content and distribution to a web user.

20. A system for distributing targeted advertisements comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to;

receive a request for a distributed advertisement from a content provider;

extract advertisement distribution parameters from the distributed advertisement request;

select an underlying base data entry based on an analysis of the extracted advertisement distribution parameters; and

transmit a distributed advertisement for incorporation with content associated with the content provider.

21. The system of claim 20, further comprising instructions configured to:

process the distributed advertisement request to extract content provider distribution characteristics.

22. The system of claim 21, further comprising instructions configured to:

process the distributed advertisement request to extract web user characteristics.

23. The system of claim 22, wherein the web user characteristics include characteristics detailing dynamic web user interaction with the content provider.

24. The system of claim 23, wherein dynamic web user interaction is configured as a content provider registration characteristics.

25. The system of claim 22, wherein the extracted web user characteristics include active web user interaction characteristics.

26. The system of claim 25, wherein the active web user interaction characteristics include web user survey results.

27. The system of claim 22, wherein the extracted web user characteristics include passive web user interaction characteristics.

28. The system of claim 27, wherein the passive web user interaction characteristics includes cookie data associated with a web user that is collected by the content provider.

29. The system of claim 27, wherein the passive web user interaction characteristics include content provider search history associated with a web user.

30. The system of claim 21, wherein the content provider characteristics are used to create a base data entry pool of potential base data entries.

31. The system of claim 30, further comprising instructions configured to:

adjust the contents of the initial base data entry pool based on extracted web user data characteristics.

32. The system of claim 30, further comprising instructions configured to:

create a ranking of the contents of the initial base data entry pool based on analysis of extracted web user data characteristics and content provider characteristics.

33. The system of claim 32, wherein the ranking is refined based on an analysis of sponsor distribution parameters.

34. The system of claim 33, wherein the sponsor distribution parameters include a sponsor defined a number of impressions of the distributed advertisement associated with a selected base data entry.

35. The system of claim 20, wherein the distributed advertisement is transmitted to the content provider for incorporation with the requested content before being transmitted to the web user for display.

36. The system of claim 20, wherein the distributed advertisement is transmitted to the web user wherein it is incorporate with the requested content from the content provider.

37. The system of claim 36, wherein the target destination address is for the distributed advertisement is included as par of the distributed advertisement request.

38. A system for managing advertisements comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to;

select an underlying base data entry from a system generated potential base data entry pool based on sponsor distribution parameters;

transfer the selected underlying base data entry to an advertisement creation module with the distribution parameters and web user characteristics;

retrieve the selected underlying base data entry and extract data elements from the base data entry for inclusion in a distributed advertisement;

incorporate the base data elements into an advertisement generation template; and

transmit the generated advertisement for incorporation with provider content and distribution to a web user.