SYSTEM AND METHOD FOR CATEGORY-BASED CONTEXTUAL ADVERTISEMENT GENERATION AND MANAGEMENT

• US 20080040218A1
• Filed: 07/05/2007
• Published: 02/14/2008
• Est. Priority Date: 07/05/2006
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: van Dijk, Bob, Haak, Wouter, Lettinga, Roelof
• Application Number:
  US11/773,673
• Publication Number:
  US 20080040218A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

A computer-implemented system and method for category-based contextual advertisement generation and management are disclosed. The system in an example embodiment includes an advertisement processor to allocate a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based, sort the variable revenue ads based in part on a user entered variable revenue value, and sort the fixed price ads based on a rotation.

Claims

1. A method comprising:

allocating a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based;

allocating a second display region for displaying other ads;

sorting the variable revenue ads based in part on a user entered variable revenue value; and

sorting the fixed price ads based on a rotation.

2. The method as claimed in claim 1 wherein the variable revenue ads are displayed more prominently than the fixed price ads in the first display region.

3. The method as claimed in claim 1 including sorting the variable revenue ads based (but not solely based on) on a current revenue value generated by each variable revenue ad.

4. The method as claimed in claim 1 including sorting the variable revenue ads based in part on user activity.

5. The method as claimed in claim 4 wherein the user activity includes clicking on an ad.

6. The method as claimed in claim 1 including displaying a view item page associated with an ad when a user clicks on the ad.

7. The method as claimed in claim 1 wherein the rotation includes rotating a plurality of fixed price ads through a portion of the first display region.

8. An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:

allocate a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based;

allocate a second display region for displaying other ads;

sort the variable revenue ads based in part on a user entered variable revenue value; and

sort the fixed price ads based on a rotation.

9. The article of manufacture as claimed in claim 8 being further configured to display the variable revenue ads more prominently than the fixed price ads in the first display region.

10. The article of manufacture as claimed in claim 8 being further configured to sort the variable revenue ads based on current revenue generated by each variable revenue ad.

11. The article of manufacture as claimed in claim 8 being further configured to sort the variable revenue ads based in part on user activity.

12. The article of manufacture as claimed in claim 11 wherein the user activity includes clicking on an ad.

13. The article of manufacture as claimed in claim 8 being further configured to display a view item page associated with an ad when a user clicks on the ad.

14. The article of manufacture as claimed in claim 8 wherein the rotation includes rotating a plurality of fixed price ads through a portion of the first display region.

15. A system comprising:

a processor;

a memory coupled to the processor to store information related to an advertisement; and

an advertisement processor to allocate a first display region for displaying a combination of variable revenue ads and fixed price ads, the variable revenue ads and the fixed price ads being category-based, sort the variable revenue ads based in part on a user entered variable revenue value, and sort the fixed price ads based on a rotation.

16. The system as claimed in claim 15 being further configured to display the variable revenue ads more prominently than the fixed price ads in the first display region.

17. The system as claimed in claim 15 being further configured to sort the variable revenue ads based on current revenue generated by each variable revenue ad.

18. The system as claimed in claim 15 being further configured to sort the variable revenue ads based in part on user activity.

19. The system as claimed in claim 18 wherein the user activity includes clicking on an ad.

20. The system as claimed in claim 15 being further configured to display a view item page associated with an ad when a user clicks on the ad.

21. The system as claimed in claim 15 wherein the rotation includes rotating a plurality of fixed price ads through a portion of the first display region.