METHOD AND SYSTEM TO PROCESS A REQUEST FOR AN ADVERTISEMENT FOR PRESENTATION TO A USER IN A WEB PAGE
First Claim
1. A method of processing a request for an advertisement for presentation to a user in a web page, the method comprising:
- in an Internet Service Provider (ISP) network, receiving an HTTP advertisement request from a user device, the advertisement request destined for an associated destination content server;
intercepting the advertisement request prior to communication of the advertisement request by the ISP network to the associated destination content server;
accessing user data associated with the user; and
modifying the advertisement request by including a trigger code that triggers the associated destination content server to redirect the advertisement request to a new destination content server.
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Abstract
A system and method of processing a request for an advertisement for presentation to a user in a web page is described. The method may comprise, in an Internet Service Provider (ISP) network, receiving an HTTP advertisement request from a user device, the advertisement request destined for an associated destination content server. Thereafter, the advertisement request may be intercepted prior to communication of the advertisement request by the ISP network to the associated destination content server. User data associated with the user may be accessed and the advertisement request may be modified by including a trigger code that triggers the associated destination content server to redirect the advertisement request to a new destination content server.
135 Citations
41 Claims
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1. A method of processing a request for an advertisement for presentation to a user in a web page, the method comprising:
in an Internet Service Provider (ISP) network, receiving an HTTP advertisement request from a user device, the advertisement request destined for an associated destination content server;
intercepting the advertisement request prior to communication of the advertisement request by the ISP network to the associated destination content server;
accessing user data associated with the user; and
modifying the advertisement request by including a trigger code that triggers the associated destination content server to redirect the advertisement request to a new destination content server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system to process a request for an advertisement for presentation to a user in a web page, the system comprising:
a network device in an Internet Service Provider (ISP) network, the network device configured to;
receive an HTTP advertisement request from a user device, the advertisement request destined for an associated destination content server;
intercept the advertisement request prior to communication of the advertisement request by the ISP network to the associated destination content server;
access user data associated with the user; and
modify the advertisement request by including a trigger code that triggers the associated destination content server to redirect the advertisement request to a new destination content server. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A machine-readable medium embodying instructions to process a request for an advertisement for presentation to a user in a web page, the instructions, when executed by a machine, cause the machine to:
in an Internet Service Provider (ISP) network, receive an HTTP advertisement request from a user device, the advertisement request destined for an associated destination content server;
intercept the advertisement request prior to communication of the advertisement request by the ISP network to the associated destination content server;
access user data associated with the user; and
modify the advertisement request by including a trigger code that triggers the associated destination content server to redirect the advertisement request to a new destination content server.
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41. A system to process a request for an advertisement for presentation to a user in a web page, the system comprising:
in an Internet Service Provider (ISP) network, means for receiving an HTTP advertisement request from a user device, the advertisement request destined for an associated destination content server;
means for intercepting the advertisement request prior to communication of the advertisement request by the ISP network to the associated destination content server;
means for accessing user data associated with the user; and
means for modifying the advertisement request by including a trigger code that triggers the associated destination content server to redirect the advertisement request to a new destination content server.
Specification