METHOD AND SYSTEM TO PROCESS A REQUEST FOR CONTENT FROM A USER DEVICE IN COMMUNICATION WITH A CONTENT PROVIDER VIA AN ISP NETWORK
First Claim
1. A method of processing a request for content from a user device in communication with a content provider via an Internet Service Provider (ISP) network, the method comprising:
- in the ISP network, identifying an original advertisement opportunity associated with the request;
comparing the original advertisement opportunity to an alternative advertisement opportunity based on user data associated with a user; and
facilitating communication of one of the original advertisement opportunity and the alternative advertisement opportunity to the user device.
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Abstract
A system and method of processing a request for content from a user device in communication with a content provider via an Internet Service Provider (ISP) network is provided. The method may comprise, in the ISP network, identifying an original advertisement opportunity associated with the request. The original advertisement opportunity may be compared to an alternative advertisement opportunity based on user data associated with a user. Thereafter, communication of one of the original advertisement opportunity and the alternative advertisement opportunity to the user device may be facilitated.
112 Citations
46 Claims
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1. A method of processing a request for content from a user device in communication with a content provider via an Internet Service Provider (ISP) network, the method comprising:
in the ISP network, identifying an original advertisement opportunity associated with the request;
comparing the original advertisement opportunity to an alternative advertisement opportunity based on user data associated with a user; and
facilitating communication of one of the original advertisement opportunity and the alternative advertisement opportunity to the user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A system to process a request for content from a user device in communication with a content provider via an Internet Service Provider (ISP) network, the system comprising:
a network device locatable in the ISP network, the network device configured to identify an original advertisement opportunity associated with the request;
compare the original advertisement opportunity to an alternative advertisement opportunity based on user data associated with a user; and
facilitate communication of one of the original advertisement opportunity and the alternative advertisement opportunity to the user device. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A machine-readable medium embodying instructions to process a request for content from a user device in communication with a content provider via an Internet Service Provider (ISP) network, the instructions, when executed by a machine, cause the machine to:
in the ISP network, identify an original advertisement opportunity associated with the request;
compare the original advertisement opportunity to an alternative advertisement opportunity based on user data associated with a user; and
facilitate communication of one of the original advertisement opportunity and the alternative advertisement opportunity to the user device.
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46. A system to process a request for content from a user device in communication with a content provider via an Internet Service Provider (ISP) network, the system comprising:
in the ISP network, means for identifying an original advertisement opportunity associated with the request;
means for comparing the original advertisement opportunity to an alternative advertisement opportunity based on user data associated with a user; and
means for facilitating communication of one of the original advertisement opportunity and the alternative advertisement opportunity to the user device.
Specification