Image Recognition Authentication and Advertising Method
First Claim
1. A method for authenticating a purchaser comprising the steps of:
- acquiring an image associated with said purchaser;
digitizing said image;
adding said digitized image to database;
inputting financial data associated with said purchaser; and
adding said financial data to said database and associating said financial data with said image of said purchaser.
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Accused Products
Abstract
A method and system for authenticating a purchaser, collecting data of purchasers, and displaying personalized advertisements. The system uses video cameras to capture an initial image of the customer upon entry and/or at the register prior to checkout. The image is then sent via LAN or wireless LAN to a computer with image recognition software. The computer is connected to a credit card reader and to an in-store database where it can then be checked for a matching image. The database will then choose from a pool of advertisements to find one that matches the current customers shopping habits most accurately. The advertisement will then be projected onto a monitor in the customer'"'"'s field of vision. At checkout, if the customer pays with a credit card, the information on the card will be sent to the computer where it will also be checked for a match in the database. The in-store database is connected with a larger central database which shares all recorded information with all stores.
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Citations
19 Claims
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1. A method for authenticating a purchaser comprising the steps of:
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acquiring an image associated with said purchaser; digitizing said image; adding said digitized image to database; inputting financial data associated with said purchaser; and adding said financial data to said database and associating said financial data with said image of said purchaser. - View Dependent Claims (2, 3, 4, 5)
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6. A method for authenticating a customer comprising the steps of:
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acquiring an image associated with said customer; digitizing said acquired image; comparing said digitized acquired image to digitized images in a database; inputting financial data associated with said customer; if said comparing step results in a matching image being found in said database, comparing said inputted financial data to financial data in said database associated with said matching image; if said inputted financial data matches said financial data associated with said matching image in said database, approving a transaction with said customer. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for displaying personalized advertising comprising the steps of:
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acquiring an image associated with a customer; digitizing said acquired image; identifying a matching image in a database; selecting an advertisement for display based upon prior purchase data associated with said matching image in said database; and displaying said advertisement.
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Specification