SYSTEM AND METHOD FOR TOY ADOPTION MARKETING
First Claim
1. A method that provides a virtual presentation comprising:
- on a website, validating a registration code associated with a toy;
responsive to said validating, providing a virtual replica of the toy on the website;
providing content that allows obtaining virtual currency on the website when at least one of the following occurs;
the registration code is validated on the website;
visiting the website on a periodic basis;
playing with the virtual replica of the toy on the website; and
playing a game with another virtual replica of a different toy that is present on the website;
providing content that allows purchasing one or more virtual food items using the virtual currency;
subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and
displaying available virtual currency associated with the virtual replica of the toy.
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Accused Products
Abstract
A method provides a virtual presentation and includes, on a website, validating a registration code associated with a toy; responsive to said validating, providing a virtual replica of the toy on the website; and providing content that allows obtaining virtual currency on the website when at least one of the following occurs: the registration code is validated on the website, validating an additional registration code, visiting the website on a periodic basis, playing with the virtual replica of the toy on the website, and playing a game with another virtual replica of a different toy that is present on the website. The method also provides content that allows purchasing one or more virtual food items using the virtual currency; subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and displaying available virtual currency associated with the virtual replica of the toy.
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Citations
9 Claims
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1. A method that provides a virtual presentation comprising:
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on a website, validating a registration code associated with a toy;
responsive to said validating, providing a virtual replica of the toy on the website;
providing content that allows obtaining virtual currency on the website when at least one of the following occurs;
the registration code is validated on the website;
visiting the website on a periodic basis;
playing with the virtual replica of the toy on the website; and
playing a game with another virtual replica of a different toy that is present on the website;
providing content that allows purchasing one or more virtual food items using the virtual currency;
subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and
displaying available virtual currency associated with the virtual replica of the toy. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method that provides an on-screen presentation comprising:
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on a website, validating a registration code associated with a toy;
representing the toy on the website via an image of the toy;
subsequent to said validating, providing content that allows obtaining currency when at least one of the following occurs;
the registration code is validated;
visiting the website on a periodic basis;
playing with the image of the toy on the website; and
playing a game with another image of a different toy that is present on the website;
subsequent to said validating, providing content that allows purchasing one or more food items using the currency;
providing content that allows feeding the image of the toy with the food purchased with the currency; and
displaying available currency associated with the image of the toy.
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Specification