Search result-based advertisements

• US 20080040324A1
• Filed: 08/11/2006
• Published: 02/14/2008
• Est. Priority Date: 08/11/2006
• Status: Abandoned Application

• Current Assignee: Clenova LLC
• Original Assignee: Clenova LLC
• Inventors: Arabshahi, Payman, Adibi, Jafar, Fernandez, Carlos P., Jalalian, Faramarz, Sadri, Reza
• Application Number:
  US11/502,988
• Publication Number:
  US 20080040324A1
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An embodiment of the present invention is a technique for advertisement placement. A search result is obtained from a query provided by a user. An advertisement is placed using the search result.

Claims

1. A method comprising:

obtaining a search result from a query provided by a user; and

placing an advertisement using the search result.

2. The method of claim 1 wherein obtaining the search result comprises:

obtaining descriptors related to the search result; and

generating a result page having the descriptors.

3. The method of claim 2 wherein placing the advertisement comprises:

placing the advertisement on the result page, the advertisement corresponding to at least one of the descriptors, the query, a profile of the user, and a search history.

4. The method of claim 3 wherein placing the advertisement comprises:

placing the advertisement on the result page provided by a local server.

5. The method of claim 1 wherein placing the advertisement comprises:

placing the advertisement on a Web site forming the search result.

6. The method of claim 5 wherein placing the advertisement comprises:

caching the Web site in a cache memory; and

placing the advertisement on the cached Web site.

7. The method of claim 5 wherein placing the advertisement comprises:

sending the advertisement to the Web site, the advertisement being placed on the Web site by a host or a server of the Web site.

8. The method of claim 5 wherein placing the advertisement comprises:

redirecting the user to the Web site to allow a server of the Website to generate the advertisement or a pointer to the advertisement on a page displayed by the Web site.

9. The method of claim 1 wherein placing the advertisement comprises:

placing the advertisement according to a bid received from an agent of the advertisement.

10. The method of claim 5 wherein placing the advertisement comprises:

providing at least one of the query, descriptors of the search result, a profile of the user, and a search history to the Web site to allow the Web site to select the advertisement specifically according to the at least one of the query, descriptors of the search result, a profile of the user, and a search history.

11. An advertisement engine comprising:

an interface coupled to a search engine to obtain a search result from a query provided by a user; and

an advertisement placement processor coupled to the interface to place an advertisement using the search result.

12. The advertisement engine of claim 11 wherein the interface comprises:

a result page generator to generate a result page having descriptors related to the search result.

13. The advertisement engine of claim 12 wherein the advertisement placement processor places the advertisement on the result page, the advertisement corresponding to at least one of the descriptors, the query, a profile of the user, and a search history.

14. The advertisement engine of claim 12 wherein the advertisement placement processor places the advertisement on the result page provided by a local server.

15. The advertisement engine of claim 11 wherein the advertisement placement processor places the advertisement on a Web site forming the search result.

16. The advertisement engine of claim 15 wherein the advertisement placement processor places the advertisement on a cached Web site.

17. The advertisement engine of claim 15 the advertisement placement processor sends the advertisement to the Web site, the advertisement being placed on the Web site by a host or a server of the Web site.

18. The advertisement engine of claim 15 wherein the advertisement placement processor redirects the user to the Web site to allow a server of the Website to generate the advertisement or a pointer to the advertisement on a page displayed by the Web site.

19. The advertisement engine of claim 11 wherein the advertisement placement processor places the advertisement according to a bid received from an agent of the advertisement.

20. The advertisement engine of claim 15 wherein the advertisement placement processor provides at least one of the query, descriptors of the search result, a profile of the user, and a search history to the Web site to allow the Web site to select the advertisement specifically according to the at least one of the query, descriptors of the search result, a profile of the user, and a search history.

21. An article of manufacture comprising:

a machine-accessible medium including data that, when accessed by a machine, cause the machine to perform operations comprising;

obtaining a search result from a query provided by a user; and

placing an advertisement using the search result.

22. The article of manufacture of claim 21 wherein the data causing the machine to perform obtaining a search result comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

obtaining descriptors related to the search result; and

generating a result page having the descriptors.

23. The article of manufacture of claim 22 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

placing the advertisement on the result page, the advertisement corresponding to at least one of the descriptors, the query, a profile of the user, and a search history.

24. The article of manufacture of claim 22 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

placing the advertisement on the result page provided by a local server.

25. The article of manufacture of claim 21 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

placing the advertisement on a Web site forming the search result.

26. The article of manufacture of claim 25 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

caching the Web site in a cache memory; and

placing the advertisement on the cached Web site.

27. The article of manufacture of claim 25 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

sending the advertisement to the Web site, the advertisement being placed on the Web site by a host or a server of the Web site.

28. The article of manufacture of claim 25 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

redirecting the user to the Web site to allow a server of the Website to generate the advertisement or a pointer to the advertisement on a page displayed by the Web site.

29. The article of manufacture of claim 21 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

placing the advertisement according to a bid received from an agent of the advertisement.

30. The article of manufacture of claim 25 wherein the data causing the machine to perform placing the advertisement comprises data that, when accessed by a machine, cause the machine to perform operations comprising:

providing at least one of the query, descriptors of the search result, a profile of the user, and a search history to the Web site to allow the Web site to select the advertisement specifically according to the at least one of the query, descriptors of the search result, a profile of the user, and a search history.