System and Method for Influencing a Computer Generated Search Result List

• US 20080040329A1
• Filed: 07/05/2005
• Published: 02/14/2008
• Est. Priority Date: 07/08/2004
• Status: Abandoned Application

• Current Assignee: Microsoft International Holdings BV (Microsoft Corporation)
• Original Assignee: Microsoft International Holdings BV (Microsoft Corporation)
• Inventors: Armstrong, Mark, Cussen, John, Henson, Toni, Wreme, Elisabet
• Application Number:
  US11/629,679
• Publication Number:
  US 20080040329A1
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of generating a search result list in response to a search request from a searcher, comprising: (a) maintaining a database of search listings each associated with an advertiser, wherein each search listing is associated with; (i) a network location or other contact information; (ii) at least one search term; and (iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser; (b) receiving a search request from the searcher; (c) identifying the search listings having search terms generating a match with the search request; (d) ordering the identified search listings into a search result list in accordance with an algorithm applied to each search listing which algorithm includes a location variable component having a value that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher; (e) receiving a request from the searcher to retrieve information associated with a search listing in the search result list generated at step (d); and (f) recording the retrieval request event including account identification information corresponding to the advertiser and calculating an advertiser charge amount based upon the advertiser bid amount, to permit maintenance of accurate advertiser account records.

Claims

1. A method of generating a search result list in response to a search request from a searcher, comprising:

(a) maintaining a database of search listings each associated with an advertiser, wherein each search listing is associated with;

(i) a network location or other contact information;

(ii) at least one search term; and

(iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser;

(b) receiving a search request from the searcher;

(c) identifying the search listings having search terms generating a match with the search request;

(d) ordering the identified search listings into a search result list in accordance with an algorithm applied to each search listing which algorithm includes a location variable component having a value that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher;

(e) receiving a request from the searcher to retrieve information associated with a search listing in the search result list generated at step (d); and

(f) recording the retrieval request event including account identification information corresponding to the advertiser and calculating an advertiser charge amount based upon the advertiser bid amount, to permit maintenance of accurate advertiser account records.

2. The method of claim 1 wherein the algorithm applied to each search listing generates a potential yield for each of the identified search listings and the identified search listings are ordered into a search results list in accordance with the values of the potential yields.

3. The method of claim 1 wherein the advertiser bid amount may be a single value or a range of values.

4. A system for carrying out the method of claim 1 using a computer system comprising a database with at least one account record for each of a plurality of advertisers, the account record including:

(a) at least one search listing including;

(i) a network location or other contact information;

(ii) at least one search term; and

(iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser;

(b) an account balance;

(c) a history of search listings;

(d) payment processing information, wherein said payment processing information is accessible to the computer system and isolated from public access via the computer network; and

(e) a payment history.

5. A system according to claim 4 which comprises,

(A) programming code for providing the advertiser with login access in response to authentication, wherein the advertiser'"'"'s login access grants the advertiser access to modify the advertiser account record, the advertiser not being provided with access to modify the accounts of others;

(B) programming code for adding money to increase the account balance of an advertiser upon receiving a request from said advertiser;

(C) programming code for adding a search listing to an advertiser account record upon receiving a request from said advertiser and subsequently exporting the search listing to the listing index in batches;

(D) programming code for deleting a search listing from the account record of an advertiser upon receiving a request from said advertiser with the change subsequently made to the listing index in batches;

(E) programming code for modifying the search listing of an advertiser upon receiving a request from said advertiser with any modifications subsequently being made to the listing index in batches;

(F) programming code for generating an activity report for an advertiser upon receiving a request from said advertiser;

(G) programming code for receiving a search request from a remote computer, the search request comprising search terms including at least one keyword and a geographical location, the search request being received over the computer network from the remote-computer through a web site that is publicly accessible without authentication; and

(H) programming code for generating a search result list in response to the search request, the search result list including search listings from a listings index which has been extracted in batches from the account records on the database, wherein the search term for each search listing in the search result list generates a match with the search request, the search listings ordered in the search result list in accordance with the algorithm applied to each search listing.

6. A method of enabling an advertiser to update information relating to a search listing on a search result list generated by a computer network search engine, comprising the steps of:

(A) maintaining an account database having at least one account record for each of a plurality of advertisers, the account record including;

(a) at least one search listing including;

(i) a network location or other contact information;

(ii) at least one search term; and

(iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser;

(b) an account balance;

(c) a history of search listings;

(d) payment processing information, wherein said payment processing information is accessible to the computer system and isolated from public access via the computer network; and

(e) a payment history;

(B) receiving from an advertiser a change request for a search listing in the advertiser account record;

(C) updating the search listing in the advertiser account record in response to the change request; and

(D) determining a position for the updated search listing in a search result list generated by the search engine in response to a search request received from a searcher using the computer network;

(E) calculating the position of the updated search listing in the search result list using an algorithm applied to each search listing which algorithm includes a location variable component having a value that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher.

7. The method according to claim 6, further comprising the steps of:

(F) determining a creation time value for each search listing in the account database;

(G) identifying search listings within a search result list having equivalent potential yield amounts; and

(H) for a group of search listings within a search result list that have equivalent potential yield amounts, sorting the search listings in order of highest location boost first.

8. The method of claim 6 wherein the algorithm applied to each search listing generates a potential yield for each of the identified search listings and the identified search listings are ordered into a search results list in accordance with the values of the potential yields at the time the search query is received.

9. The method of claim 6 wherein the advertiser bid amount may comprise a single value or a range of values.

10. A method of enabling an advertiser to update information relating to a search listing on a search result list generated by a computer network search engine substantially in real time in response to a search request received from a remote computer over the computer network, comprising the steps of:

(A) maintaining an account database having at least one account record for each of a plurality of advertisers, the account record including;

(a) at least one search listing including;

(i) a network location or other contact information;

(ii) at least one search term; and

(iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser;

(b) an account identifier; and

(c) other search listings against which is set the rank of the aforesaid search listing;

(B) providing the advertiser with authenticated login access, wherein the advertiser'"'"'s login access permits the advertiser to modify their account record;

(C) modifying a search listing of the account record upon receiving a request from said advertiser; and

(D) generating a search result list comprised of search listings wherein the search term and geographical location attributes for each search listing are matched to the search request, the search listings in the search result list being ordered in accordance with an algorithm applied to each search listing which algorithm includes a location variable component having a value to that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher.

11. The method of claim 10, wherein the step of modifying the search listing of the advertiser account record upon receiving a request from the advertiser is facilitated by periodic batch exports to the database.

12. The method of claim 10, wherein an advertiser charge amount comprises a money amount calculated based upon the advertiser bid amount, the advertiser charge amount being calculated each time the search listing is selected by a remote searcher and subsequently deducted from the advertiser account balance.

13. The method of claim 12 wherein the advertiser bid amount may be a single value or a range of values.

14. A method of enabling an advertiser to update information relating to a search listing on a search result list generated by a computer network search engine in response to a search request received from a remote computer over the computer network, comprising the steps of:

(A) maintaining an account database having at least one account record for each of a plurality of advertisers, the account record including;

(a) at least one search listing including;

(i) a network location or other contact information;

(ii) at least one search term; and

(iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser;

(b) an account identifier;

(b1) an account balance;

(b2) payment processing information for the advertiser, said payment processing information maintained isolated from public access via the computer network;

(b3) a payment history;

(b4) a history of search listings; and

(c) other search listings against which is set the rank of the search listing;

(B) providing the advertiser with authenticated login access, wherein the advertiser'"'"'s login access permits the advertiser to modify their account record;

(C) modifying a search listing of the account record upon receiving a request from said advertiser and later exporting that listing to a listing index for searching;

(D) receiving a search request, the search request including at least one keyword, and a location the search request being received over the Internet from a searcher at a remote computer; and

(E) generating a search result list comprised of search listings wherein the search term and geographical location attributes for each search are matched to the search request, the search listings in the search result list being ordered in accordance with an algorithm applied to each search listing which algorithm includes a location variable component having a value that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher.