Systems and methods for measuring user affinity in a social network environment
First Claim
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1. A method for measuring user affinity in a social network environment comprising:
- monitoring one or more activities performed by a user associated with a social network environment;
identifying at least one relationship associated with the one or more activities; and
determining an affinity for one or more objects associated with the social network environment based on the one or more activities and the at least one relationship.
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Abstract
A system and method for measuring user affinity in a social network environment is provided. One or more activities performed by a user associated with a social network environment are monitored. A relationship associated with the one or more activities is identified. An affinity for one or more objects associated with the social network environment is then determined based on the one or more activities and the relationship.
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Citations
21 Claims
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1. A method for measuring user affinity in a social network environment comprising:
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monitoring one or more activities performed by a user associated with a social network environment; identifying at least one relationship associated with the one or more activities; and determining an affinity for one or more objects associated with the social network environment based on the one or more activities and the at least one relationship. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for measuring user affinity in a social network environment comprising:
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a monitoring module configured to monitor one or more activities performed by a user associated with a social network environment; a relationship database coupled to the monitoring module, the relationship database configured to identify at least one relationship associated with the one or more activities; and an affinity engine coupled to the relationship database, the affinity engine configured to determine an affinity for one or more objects associated with the social network environment based on the one or more activities and the at least one relationship. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer program embodied on a computer readable medium for measuring user affinity in a social network environment including instructions for:
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monitoring one or more activities performed by a user associated with a social network environment; identifying at least one relationship associated with the one or more activities; and determining an affinity for one or more objects associated with the social network environment based on the one or more activities and the at least one relationship.
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Specification