Preemptible station inventory
First Claim
Patent Images
1. A method comprising:
- identifying one or more advertisements in a schedule that are available for preemption;
identifying rules for preempting the identified advertisements;
programmatically evaluating the identified rules including evaluating available inventory; and
substituting one or more advertisements from available inventory for the identified advertisements if the rules are satisfied.
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Accused Products
Abstract
Methods, apparatus, systems, processes, engines and computer program products are provided for preempting advertisements in a broadcast. In one exemplary system, a method is provided that includes determining one or more advertisements in a schedule that are available for preemption, identifying rules for preempting advertisements and automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.
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Citations
28 Claims
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1. A method comprising:
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identifying one or more advertisements in a schedule that are available for preemption;
identifying rules for preempting the identified advertisements;
programmatically evaluating the identified rules including evaluating available inventory; and
substituting one or more advertisements from available inventory for the identified advertisements if the rules are satisfied. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system comprising
a hub; -
a broadcast station; and
a preemption module including components distributed between the hub and the broadcast station, the preemption module operable to programmatically identify one or more advertisements in a schedule that are available for preemption, identifying rules for preempting the identified advertisements;
programmatically evaluate the identified rules including evaluating available inventory and substituting one or more advertisements from available inventory for the identified advertisements if the rules are satisfied. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. An apparatus comprising:
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means for identifying one or more advertisements in a schedule that are available for preemption;
means for identifying rules for preempting the identified advertisements;
programmatic means for evaluating the identified rules including evaluating available inventory; and
means for substituting one or more advertisements from available inventory for the identified advertisements if the rules are satisfied.
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27. A method comprising:
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determining one or more advertisements in a schedule that are available for preemption;
providing rules for preempting advertisements; and
automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.
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28. A computer program product tangibly stored in a computer medium including instructions for causing a computing device to:
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identify advertisements in a schedule that are available for preemption;
identify rules for preempting the identified advertisements;
programmatically evaluate the identified rules including evaluating available inventory; and
substitute one or more advertisements from available inventory for the identified advertisements if the rules are satisfied.
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Specification