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Preemptible station inventory

  • US 20080040739A1
  • Filed: 08/09/2006
  • Published: 02/14/2008
  • Est. Priority Date: 08/09/2006
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying one or more advertisements in a schedule that are available for preemption;

    identifying rules for preempting the identified advertisements;

    programmatically evaluating the identified rules including evaluating available inventory; and

    substituting one or more advertisements from available inventory for the identified advertisements if the rules are satisfied.

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