Alternative Advertising in Prerecorded Media
First Claim
1. A method of delivering targeted advertisements to a subscriber of a stored video system, the method comprising:
- (a) selecting a video from the system;
(b) determining available advertisement opportunities associated with the selected video;
(c) selecting one or more targeted advertisements desired to be displayed to the subscriber, wherein the selected targeted advertisements correspond to the available advertisement opportunities;
(d) delivering the selected video and the targeted advertisements to the subscriber;
(e) presenting the selected video and the targeted advertisements to the subscriber on a viewing device; and
(f) presenting an alternative advertisement on the viewing device when the subscriber fast-forwards or skips one or more of the targeted advertisements, wherein the alternative advertisement is presented such that at least a portion of each targeted advertisement that is fast-forwarded or skipped remains visible to the subscriber.
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Accused Products
Abstract
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
153 Citations
19 Claims
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1. A method of delivering targeted advertisements to a subscriber of a stored video system, the method comprising:
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(a) selecting a video from the system;
(b) determining available advertisement opportunities associated with the selected video;
(c) selecting one or more targeted advertisements desired to be displayed to the subscriber, wherein the selected targeted advertisements correspond to the available advertisement opportunities;
(d) delivering the selected video and the targeted advertisements to the subscriber;
(e) presenting the selected video and the targeted advertisements to the subscriber on a viewing device; and
(f) presenting an alternative advertisement on the viewing device when the subscriber fast-forwards or skips one or more of the targeted advertisements, wherein the alternative advertisement is presented such that at least a portion of each targeted advertisement that is fast-forwarded or skipped remains visible to the subscriber. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of delivering targeted advertisements to a subscriber of a stored video system, the method comprising:
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(a) selecting a video from the system;
(b) determining available advertisement opportunities associated with the selected video;
(c) selecting one or more targeted advertisements desired to be displayed to the subscriber, wherein the selected targeted advertisements correspond to the available advertisement opportunities;
(d) delivering the selected video and the targeted advertisements to the subscriber;
(e) presenting the selected video and the targeted advertisements to the subscriber on a viewing device, wherein, when the subscriber fast-forwards or skips one or more of the targeted advertisements, each targeted advertisement that is fast-forwarded or skipped is presented in a compressed time period. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification