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Alternative Advertising in Prerecorded Media

  • US 20080040740A1
  • Filed: 08/01/2007
  • Published: 02/14/2008
  • Est. Priority Date: 04/03/2001
  • Status: Abandoned Application
First Claim
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1. A method of delivering targeted advertisements to a subscriber of a stored video system, the method comprising:

  • (a) selecting a video from the system;

    (b) determining available advertisement opportunities associated with the selected video;

    (c) selecting one or more targeted advertisements desired to be displayed to the subscriber, wherein the selected targeted advertisements correspond to the available advertisement opportunities;

    (d) delivering the selected video and the targeted advertisements to the subscriber;

    (e) presenting the selected video and the targeted advertisements to the subscriber on a viewing device; and

    (f) presenting an alternative advertisement on the viewing device when the subscriber fast-forwards or skips one or more of the targeted advertisements, wherein the alternative advertisement is presented such that at least a portion of each targeted advertisement that is fast-forwarded or skipped remains visible to the subscriber.

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