Method and system for inserting advertisement data into an internet protocol television network

• US 20080040742A1
• Filed: 08/11/2006
• Published: 02/14/2008
• Est. Priority Date: 08/11/2006
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Inventors: Howcroft, Jerald Robert, Walter, Edward A., Adams, Thomas Hinman
• Application Number:
  US11/503,517
• Publication Number:
  US 20080040742A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17327 with deferred transmission or handling of upstream communications

Abstract

A system and method are disclosed for distributing advertisement in an internet protocol television (IPTV) system. The method includes accepting at an IPTV server, targeted advertisement data from an advertisement client targeting a segment selected from an IPTV subscriber population based on IPTV subscriber profile data; inserting the targeted advertisement data into video data; sending the video data from the IPTV server to client devices associated with members of the selected segment of the IPTV subscriber population; and reporting to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data. The system includes an IPTV system processor for performing the method.

Claims

1. A method for distributing targeted advertisement data in an internet protocol television (IPTV) system, comprising:

accepting at an IPTV server, the targeted advertisement data from an advertisement client targeting a segment selected from an IPTV subscriber population based on IPTV subscriber profile data;

inserting the targeted advertisement data into video data;

sending the video data from the IPTV server to client devices associated with members of the selected segment of the IPTV subscriber population; and

reporting to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data.

2. The method of claim 1, wherein the subscriber profile data are selected from the group consisting of behavioral data and demographic data.

3. The method of claim 1, wherein reporting further comprises reporting to the advertisement client how many members of the targeted segment watched the targeted advertisement data without switching IPTV channels.

4. The method of claim 1, wherein reporting further comprises reporting to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data and a time during the targeted advertisement data delivery at which an IPTV channel switch occurred.

5. The method of claim 1, wherein reporting further comprises reporting to the advertisement client how many members of the targeted segment received the targeted advertisement data in a home zone and how many members of the IPTV targeted segment received the targeted advertisement data in a travel zone.

6. The method of claim 1, further comprising:

billing the advertisement client based on a quantity selected from the group consisting of a quantity indicating how many members of the targeted segment received the targeted advertisement data, a quantity indicating how many members of the targeted segment received the targeted advertisement data in a home zone, a quantity indicating how many members of the targeted segment received the targeted advertisement data in a travel zone, a quantity indicating how many members of the targeted segment watched the entire targeted advertisement data in the home zone and a quantity indicating how many members of the targeted segment watched the entire targeted advertisement in the travel zone.

7. The method of claim 1, wherein the profile data comprises programs being watched, the length of time watched and time of day watched, advertisement received, advertisement watched, data recorded to a Digital Video Recorder (DVR), times of the occurrence of switching channels, data collected related to website viewing behaviors, emails, electronic purchases over the internet, text messaging and telephone calls.

8. The method of claim 1, wherein the advertising data is provided from an advertising server located at a super head end and the advertising data is inserted into the video data at a regional head end.

9. The method of claim 6, wherein the billing quantity is calculated at a regional head end and sent to a traffic billing server at a super head end for billing.

10. A system for distributing advertisement in an internet protocol television (IPTV) system, comprising:

a processor in communication with memory; and

a computer program stored in the memory containing instructions for execution by the processor, the computer program further comprising instructions to accept at an IPTV server, targeted advertisement data from an advertisement client targeting a segment selected from an IPTV subscriber population based on IPTV subscriber profile data, instructions to insert the targeted advertisement data into video data, instructions to send the video data from the IPTV server to client devices associated with members of the selected segment of the IPTV subscriber population and instructions to report to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data.

11. The system of claim 10, wherein the subscriber profile data are selected from the group consisting of behavioral data and demographic data.

12. The system of claim 10, wherein in the computer program, the instructions to report further comprise instructions to report to the advertisement client a quantity of members of the targeted segment watched the entire targeted advertisement data in full without switching IPTV channels from the targeted advertisement data.

13. The system of claim 10, wherein in the computer program, the instructions to report further comprise instructions to report to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data and a time during the targeted advertisement data delivery at which an IPTV channel switch occurred.

14. The system of claim 10, wherein in the computer program, the instructions to report further comprise instructions to report to the advertisement client how many members of the targeted segment received the targeted advertisement data in a home zone and how many members of the IPTV targeted segment received the targeted advertisement data in a travel zone.

15. The system of claim 10, the computer program further comprises:

instructions to bill the advertisement client based on a quantity selected from the group consisting of a quantity indicating how many members of the targeted segment received the targeted advertisement data, a quantity indicating how many members of the targeted segment received the targeted advertisement data in a home zone, a quantity indicating how many members of the targeted segment received the targeted advertisement data in a travel zone, a quantity indicating how many members of the targeted segment watched the entire targeted advertisement data in the home zone and a quantity indicating how many members of the targeted segment watched the entire targeted advertisement in the travel zone.

16. The system of claim 10, wherein the profile data comprises data indicating programs being watched, the length of time watched and time of day watched, advertisement received, advertisement watched, data recorded to a Digital Video Recorder (DVR), times of the occurrence of switching channels, data collected related to website viewing behaviors, emails, electronic purchases over the internet, text messaging and telephone calls.

17. The system of claim 10, wherein an advertising server is located at a super head end for providing the advertising data and the advertising data is inserted into the video data at a regional head end.

18. The system of claim 15, wherein the billing quantity is calculated at a regional head end and sent to a traffic billing server at the super head end for billing.

19. A computer readable medium having stored thereon a computer program for distributing advertisement in an internet protocol television (IPTV) system, the computer program further comprising instructions to accept at an IPTV server, targeted advertisement data from an advertisement client targeting a segment selected from an IPTV subscriber population based on IPTV subscriber profile data, instructions to insert the targeted advertisement data into video data, instructions to send the video data from the IPTV server to client devices associated with members of the selected segment of the IPTV subscriber population and instructions to report to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data.

20. The medium of claim 19, wherein the subscriber profile data are selected from the group consisting of behavioral data and demographic data.

21. The medium of claim 19, wherein in the computer program, the instructions to report further comprise instructions to report to the advertisement client a quantity of members of the targeted segment that watched the entire targeted advertisement data in full without switching IPTV channels from the targeted advertisement data.

22. The medium of claim 19, wherein in the computer program, the instructions to report further comprise instructions to report to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data and a time during the targeted advertisement data delivery at which an IPTV channel switch occurred.

23. The medium of claim 19, wherein in the computer program, the instructions to report further comprise instructions to report to the advertisement client how many members of the targeted segment received the targeted advertisement data in a home zone and how many members of the IPTV targeted segment received the targeted advertisement data in a travel zone.

24. The medium of claim 19, wherein the computer program further comprises:

instructions to bill the advertisement client based on a quantity selected from the group consisting of a quantity indicating how many members of the targeted segment received the targeted advertisement data, a quantity indicating how many members of the targeted segment received the targeted advertisement data in a home zone, a quantity indicating how many members of the targeted segment received the targeted advertisement data in a travel zone, a quantity indicating how many members of the targeted segment watched the entire targeted advertisement data in the home zone and a quantity indicating how many members of the targeted segment watched the entire targeted advertisement in the travel zone.

25. The medium of claim 19, wherein the profile data comprises data indicating programs being watched, the length of time watched and time of day watched, advertisement received, advertisement watched, data recorded to a Digital Video Recorder (DVR), times of the occurrence of switching channels, data collected related to website viewing behaviors, emails, electronic purchases over the internet, text messaging and telephone calls.

26. A data structure in memory, comprising:

a client ID field for containing data indicating a client device identifier;

a home zone field for containing data indicating an advertisement server for a home zone associated with the client device;

a travel zone field for containing data indicating a travel zone associated with the client device; and

an advertisement received field for storing data indicating which advertisements the client device received in full without switching from the advertisement for creating statistics to send to a home server associated with the home zone.