Approach for associating advertising supplemental information with video programming
First Claim
1. A system for associating supplemental information from a local server with a program distributed to consumer terminals, comprising at said local server:
- a table for maintaining an association between a supplemental information link and a SI location within said program where the linked supplemental information is accessible;
a query processor for receiving a query from a consumer terminal and determining the time location within the program of said query and identifying a consumer terminal (CT) that issued said query; and
a supplemental information identifier for identifying in said table said supplemental information link based on the time location, within the program, of said query.
1 Assignment
0 Petitions
Accused Products
Abstract
Viewers of video programming are provided with a low effort mechanism to access product or service information related to a program being viewed. This benefits the viewers by providing them with only desired information, and advertisers of the products and services, by focusing their messages on their target market. The availability of advertising or other supplemental information is provided to the viewer within the programming, at places that are time-marked when the programming is being developed or in real time. In response to receiving a request from the viewer for this information, any information associated with the time marker is delivered to the viewer.
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Citations
20 Claims
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1. A system for associating supplemental information from a local server with a program distributed to consumer terminals, comprising at said local server:
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a table for maintaining an association between a supplemental information link and a SI location within said program where the linked supplemental information is accessible; a query processor for receiving a query from a consumer terminal and determining the time location within the program of said query and identifying a consumer terminal (CT) that issued said query; and a supplemental information identifier for identifying in said table said supplemental information link based on the time location, within the program, of said query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of associating supplemental information from a local server with a program distributed to consumer terminals, comprising:
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maintaining a table with an association between a SI location within said program where supplemental information is available and a supplemental information link; receiving a query from a consumer terminal and determining the time location within the program of said query; identifying said consumer terminal that issued said query; and identifying in said table said supplemental information link based on the time location of said query. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A consumer terminal enabled with trick play capabilities for interactive access to supplemental information associated with a program transmitted from a head end to a local server over a broadcast network, comprising:
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a sender for transmitting a query for supplemental information; a receiver for receiving a supplemental information link in response to said query; means for storing said supplemental information link; and means for signaling to a source of said supplemental information to deliver said supplemental information that is associated with said supplemental information link.
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Specification