System for designing shopping environments
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Accused Products
Abstract
A shopping environment design system comprises a computing environment; a virtual reality system operatively associated with the computing environment and configured to produce a virtual reality shopping environment according to at least one three-dimensional image of the virtual reality shopping environment, the three-dimensional image including design elements selected from one or more of store layout, aisle configuration, aisle appearance, shelf layout, product displays and product placement on shelves; a design element modifying tool configured to modify the design elements, whereby the virtual reality shopping environment is changed; and a consumer response measurement tool configured to measure responses of a user interacting with the virtual reality shopping environment. In some aspects, the shopping environment includes a theme area and an activity-based product grouping.
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Citations
35 Claims
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1-14. -14. (canceled)
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15. A shopping environment design system comprising:
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a computing environment; a virtual reality system operatively associated with the computing environment and configured to produce a virtual reality shopping environment according to at least one three-dimensional image of a shopping environment, the three-dimensional image including design elements selected from one or more of store layout, aisle configuration, aisle appearance, shelf layout, product displays and product placement on shelves;
wherein the shopping environment includes a theme area and an activity-based product grouping;a design element modifying tool configured to modify the design elements, whereby the virtual reality shopping environment is changed; and a consumer response measurement tool configured to measure responses of a user interacting with the virtual reality shopping environment. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method for evaluating at least one proposed modification to a retail environment, comprising:
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providing a virtual reality shopping environment comprising a virtual representation of a proposed alternative shopping environment; enabling at least one representative of a retail business to view and interact with the virtual reality shopping environment; providing the representative with feedback from a simulation participant; and receiving input from the representative regarding the proposed alternative shopping environment, wherein the virtual reality shopping environment includes a theme area and an activity-based product grouping. - View Dependent Claims (31, 32, 33, 34, 35)
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30. (canceled)
Specification